Senior Web Analyst Specialist
WeatherTech•Bolingbrook, IL
•$95,000 - $105,000•Onsite
About The Position
WeatherTech is seeking a senior analytics practitioner to own digital measurement end-to-end across ecommerce and digital marketing. The role owns GA4, Google Tag Manager, server-side implementation, and the governance and standards that ensure reliable data. It serves as a resource for stakeholders investigating analytics, attribution, measurement, and KPI questions. The position works across Marketing, Ecommerce, CRM, Merchandising, and Development and is on-site in Bolingbrook, Illinois. It reports to the Digital Optimization Team.
Requirements
- At least 4 years of experience in digital analytics.
- Bachelor’s degree or equivalent experience.
- Advanced hands-on experience with GA4, Google Tag Manager, and data layer architecture.
- Working knowledge of server-side tagging and privacy frameworks.
- Strong diagnostic ability in investigating discrepancies between systems.
- Ability to establish measurement standards and gain cross-functional adoption through expertise.
- Ability to explain technical measurement issues clearly to non-technical stakeholders.
- Understanding of the business context behind analytics, including how WeatherTech sells, serves, and retains customers.
- Must be authorized to work in the United States.
Nice To Haves
- Experience supporting an ecommerce or direct-to-consumer business.
- Interest in the future of measurement as third-party signals erode.
Responsibilities
- Own GA4, Google Tag Manager, and server-side GTM implementation and establish standards for digital data collection.
- Build and maintain measurement plans across web, media, CRM, marketplaces, and ecommerce.
- Audit and validate tracking implementations to identify problems before they affect dashboards and decisions.
- Partner with Marketing, Ecommerce, CRM, Merchandising, and Development to define KPIs and event tracking for new initiatives before launch.
- Support experimentation and A/B testing frameworks.
- Investigate data discrepancies and attribution challenges and explain findings to stakeholders.
- Maintain documentation and governance standards to support scalable analytics.
- Translate business questions into required data collection and work with dashboard owners to ensure tracking is reliable.
- Monitor platform, browser, and privacy changes and assess their implications for measurement.
Benefits
- Competitive salary and benefits package.
- Opportunities for internal promotions and skill development.
- Clean and safe workspace.
- BlueCross BlueShield of Illinois medical plans.
- Dental insurance.
- Vision insurance.
- Short- and long-term disability coverage.
- Company-paid life insurance.
- 401(k) plan with employer matching.
- Paid vacation, holidays, and personal time.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
