Senior Web Analyst

H&R Block • Remote, MO

8d • $89,800 - $134,700 • Remote

About The Position

At H&R Block, the Senior Web Analyst analyzes and optimizes digital customer experiences across the company’s web properties using Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform technologies, and behavioral data. The role partners with Marketing, Product, Technology, and Customer Experience to turn business needs into measurement solutions and actionable insights that improve engagement and business outcomes. It also supports analytics tagging, platform governance, Adobe integrations, implementation quality, and modernization initiatives, including Adobe Web SDK and CJA.

The Senior Web Analyst develops measurement frameworks, reports, dashboards, segments, calculated metrics, and CJA workspaces; conducts behavioral analysis, forecasting, trend analysis, and statistical modeling; and defines web measurement requirements and enterprise KPI alignment. The role supports cross-channel journey reporting and works with Adobe platform teams on implementations, upgrades, integrations, and data connectivity. It also leads analytics QA and validation, maintains documentation and data quality standards, and communicates insights to technical and non-technical stakeholders.

H&R Block describes its purpose as providing help and inspiring confidence in clients and communities. The company says it invests in associate well-being through competitive pay, comprehensive benefits, and support for life inside and outside of work. This position is remote. The stated annual pay range is $89,800 to $134,700, with individual pay decisions based on job-related factors and possible eligibility for incentive compensation or short-term incentive plans.

Requirements

• 7+ years of experience in web analytics, digital analytics, marketing analytics, or related fields.
• Advanced experience with Adobe Analytics, including reports, dashboards, segments, calculated metrics, and analysis workspaces.
• Strong understanding of digital measurement, customer behavior analysis, online conversion optimization, analytics tagging methodologies, and data collection frameworks.
• Experience gathering business requirements and translating them into reporting, measurement, and analytics solutions.
• Experience leading analytics QA, implementation validation, and data quality efforts.
• Working knowledge of SQL, Excel, and data visualization tools.
• Excellent communication, presentation, and stakeholder management skills, including experience working across cross-functional teams and with external consulting partners.

Nice To Haves

• Experience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP).
• Experience with Adobe Web SDK implementations, APIs, and data integrations.
• Experience supporting Adobe Target, experimentation, or personalization initiatives.
• Experience with customer journey analysis and cross-channel reporting.
• Knowledge of statistical analysis, forecasting methodologies, and predictive modeling.
• Experience working within enterprise-scale analytics environments.
• Experience in financial services, retail, customer experience, or digital marketing.

Responsibilities

• Analyze customer behavior across H&R Block digital properties using Adobe Analytics and Customer Journey Analytics (CJA), identifying trends, friction points, and opportunities to improve customer experiences.
• Develop and maintain measurement frameworks, reports, dashboards, segments, calculated metrics, and CJA workspaces to monitor engagement, conversion, retention, and customer journey performance.
• Translate business questions and requirements into analyses, measurement strategies, tagging requirements, and scalable reporting solutions.
• Perform behavioral analysis, forecasting, trend analysis, and statistical modeling to provide actionable insights and recommendations for business planning and strategy.
• Define and maintain web analytics measurement requirements, including events, dimensions, metrics, segments, reporting structures, and enterprise KPI alignment.
• Develop and maintain CJA data views and reporting structures for cross-channel journey analysis and consistency across Adobe Analytics, CJA, and enterprise reporting solutions.
• Partner with Adobe Analytics, Adobe Experience Platform, Adobe Target, and Web SDK teams on implementations, platform upgrades, API integrations, data connectivity, and related initiatives.
• Lead analytics QA and implementation validation, including test plans, test cases, troubleshooting, root-cause analysis, and resolution of data quality or implementation issues.
• Maintain analytics documentation and support enterprise governance and data quality standards.
• Partner with Product, Marketing, Technology, Customer Experience, Data Science, Martech, Adobe consultants, and other stakeholders to provide measurement expertise and communicate insights to technical and non-technical audiences.

Benefits

• Competitive pay and comprehensive benefits.
• Medical and prescription drug coverage for qualifying associates and eligible dependents.
• H&R Block Retirement Savings Plan (401(k) Plan).
• Employee Assistance Program.
• Virtual fitness center programs.
• Associate discount program.
• Business Travel Accident Insurance.
• Associate Tax Prep benefit.
• Possible participation in one or more incentive compensation or short-term incentive plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed