Web Search and Paid Media Manager
About The Position
The Web, Search & Paid Media Manager builds and maintains location-based landing pages in Parking Management Company’s custom WordPress CMS, following established templates, components, and content requirements. Pages cover cities, neighborhoods and districts, destinations and attractions, sports and entertainment venues, airports, and other parking locations. The role researches relevant keywords, writes concise SEO-friendly copy, applies on-page SEO, connects relevant parking locations and dynamic content, and performs quality checks before publication. The position follows a repeatable page-production process, meets production goals, updates existing pages as locations and priorities change, and flags opportunities to improve the CMS or page-building workflow. It also calls for website and SEO program management experience, experience directing others and supporting internal stakeholders, proficiency with analytics and advertising tools, and familiarity with GEO and optimization for AI-powered search. The role is remote and performed in a home or remote office setting. Employment is contingent upon successful completion of a background check after a conditional offer. Benefits are available after the applicable 11-month measurement period, subject to eligibility requirements and plan terms.
Requirements
- Demonstrated experience managing websites and SEO programs.
- Hands-on experience building and editing pages in WordPress or a similar CMS.
- Experience planning or managing large-scale or location-based landing page programs.
- Experience directing the work of others, such as freelancers, contractors, or junior team members, and supporting multiple internal stakeholders.
- Proficiency with Google Ads, Google Analytics 4, Google Search Console, and keyword research tools.
- Experience with GEO or related optimization for AI-powered search and answer engines.
- Working knowledge of technical SEO, structured data, and landing page optimization.
- Strong analytical, writing, project management, and communication skills.
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
- Ability to communicate effectively via written and verbal channels and manage multiple systems simultaneously.
Nice To Haves
- Experience with location-based websites, marketplaces, directories, travel, hospitality, parking, or transportation.
- Hands-on paid search and paid social experience, or a strong interest in growing into paid media ownership.
- Familiarity with CRM systems, lead attribution, and marketing automation.
- Google Ads or Google Analytics certifications.
Responsibilities
- Build landing pages in PMC’s custom WordPress CMS using established templates, components, and content requirements.
- Create pages for cities, neighborhoods and districts, destinations and attractions, sports and entertainment venues, airports, and other parking locations.
- Research relevant keywords and search terms for each location.
- Write concise, useful, SEO-friendly copy for each page.
- Apply on-page SEO, including heading structure, title tags, meta descriptions, URLs, internal links, and image alt text.
- Connect relevant parking locations and dynamic content to each page.
- Perform quality checks before publishing.
- Follow an efficient, repeatable page-production process and meet production goals.
- Update existing pages as locations, details, or priorities change.
- Flag opportunities to make the CMS or page-building workflow more efficient.
- Direct the work of others, such as freelancers, contractors, or junior team members, and support multiple internal stakeholders.
Benefits
- Benefits are available after the applicable 11-month measurement period, in accordance with PMC's eligibility requirements and applicable plan terms.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
