Web Search and Paid Media Manager

Parking Management Company•Nashville, TN

5d•Remote

About The Position

The Web Search and Paid Media Manager builds and maintains location-based landing pages in PMC’s custom WordPress CMS, following established templates, components, and content requirements. Pages may cover cities, neighborhoods and districts, destinations and attractions, sports and entertainment venues, airports, and other parking locations. The role researches keywords, writes SEO-friendly copy, applies on-page SEO, connects relevant parking locations and dynamic content, and performs quality checks before publishing. The manager also updates pages as information or priorities change, meets production goals, and identifies workflow or CMS improvements. The role requires experience managing websites and SEO programs, hands-on CMS page building, and planning or managing large-scale or location-based landing page programs. The position also involves directing the work of others and supporting internal stakeholders, while using Google Ads, Google Analytics 4, Google Search Console, and keyword research tools. Knowledge of GEO or related optimization for AI-powered search, technical SEO, structured data, and landing page optimization is needed. Paid search and paid social experience, CRM familiarity, attribution, marketing automation, and experience with location-based websites are relevant additional qualifications. This is a full-time remote role with a weekday schedule and non-exempt status. It is performed in a home or remote office setting and involves prolonged sitting, frequent computer, keyboard, and mouse use, and ongoing visual and auditory engagement with digital communication tools. Benefits are available after the applicable 11-month measurement period, subject to PMC eligibility requirements and plan terms. Employment is contingent on successfully completing a background check after a conditional offer. PMC is an Equal Opportunity Employer and provides reasonable accommodations as required by law.

Requirements

Demonstrated experience managing websites and SEO programs.
Hands-on experience building and editing pages in WordPress or a similar CMS.
Experience planning or managing large-scale or location-based landing page programs.
Experience directing the work of others, such as freelancers, contractors, or junior team members, and supporting multiple internal stakeholders.
Proficiency with Google Ads, Google Analytics 4, Google Search Console, and keyword research tools.
Experience with GEO or related optimization for AI-powered search and answer engines.
Working knowledge of technical SEO, structured data, and landing page optimization.
Strong analytical, writing, project management, and communication skills.
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.

Nice To Haves

Experience with location-based websites, marketplaces, directories, travel, hospitality, parking, or transportation.
Hands-on paid search and paid social experience, or a strong interest in growing into paid media ownership.
Familiarity with CRM systems, lead attribution, and marketing automation.
Google Ads or Google Analytics certifications.

Responsibilities

Build landing pages in PMC’s custom WordPress CMS using established templates, components, and content requirements.
Create pages for cities, neighborhoods and districts, destinations and attractions, sports and entertainment venues, airports, and other parking locations.
Research relevant keywords and search terms for each location.
Write concise, useful, SEO-friendly copy for each page.
Apply on-page SEO, including heading structure, title tags, meta descriptions, URLs, internal links, and image alt text.
Connect relevant parking locations and dynamic content to each page.
Perform quality checks before publishing.
Follow an efficient, repeatable page-production process and meet production goals.
Update existing pages as locations, details, or priorities change.
Flag opportunities to make the CMS or page-building workflow more efficient.
Direct the work of others, such as freelancers, contractors, or junior team members, and support multiple internal stakeholders.