Web Growth Marketing Manager
About The Position
Amplitude is seeking a Senior Web Growth Marketing Manager to own and drive growth for amplitude.com. This role offers significant authority over strategy and direction, not just execution, and operates at the forefront of AI-powered marketing. The successful candidate will work with dedicated web engineers and a brand/growth designer, and will be part of a larger integrated marketing team. This position offers the opportunity to leverage Amplitude's own product analytics platform to run experiments and optimizations. The role involves owning the website as a strategic growth engine, defining site architecture, user journeys, and content strategy to drive both self-serve growth and enterprise pipeline. It also includes scaling the Sanity CMS platform and optimizing conversion-focused experiences across various web pages. The manager will lead experimentation and measurement strategy using Amplitude Analytics and Web Experiment, analyze website-attributed pipeline in Salesforce, and partner closely with web engineering and other cross-functional teams. A key aspect of the role is introducing and operationalizing AI-native workflows to enhance efficiency in content creation and site improvements.
Requirements
- 2–3+ years of hands-on experience owning or co-owning a corporate website or web growth program for a SaaS, AI, or tech company.
- Demonstrated experience working directly with engineering teams — you know how to scope, prioritize, and collaborate in a technical environment.
- Strong experimentation mindset: you've run A/B tests and conversion optimization programs on corporate or product marketing sites.
- Data-driven by nature — you make decisions from evidence, not intuition alone.
- Experience with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar all count).
- Excellent cross-functional communicator who can align stakeholders across Sales, Product, Engineering, and Marketing.
Nice To Haves
- Background in a growth-stage startup or scaling SaaS/AI company — you're comfortable with ambiguity and know how to build systems where none exist.
- Familiarity with AI products or AI-native workflows — bonus if you've worked at an AI company or integrated AI tooling into your marketing operations.
- Experience with Amplitude Analytics or Statsig (experimentation layer).
- Prior exposure to PLG (product-led growth) motions alongside enterprise pipeline generation.
- Experience with Amplitude or a comparable analytics platform is a strong plus.
Responsibilities
- Own amplitude.com as a strategic growth engine — defining site architecture, user journeys, and content strategy that drives both self-serve growth and enterprise pipeline.
- Build a forward-looking roadmap grounded in performance data, experimentation insights, and a clear POV on what moves the business.
- Own and scale the Sanity CMS platform, building it into a self-serve system that empowers teams across the org to publish independently.
- Design and continuously optimize conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages.
- Lead experimentation and measurement strategy using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces.
- Analyze website-attributed pipeline in Salesforce, surfacing trends across GTM segments and win/loss patterns to guide investment decisions.
- Partner closely with web engineering to ship new capabilities — you're a peer in the build process, not a gatekeeper.
- Collaborate across Marketing, Product, Growth, Sales, and Engineering — navigating tradeoffs with a clear business POV and strong stakeholder communication.
- Shape repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency.
- Introduce and operationalize AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency.
Benefits
- Competitive pay and benefits packages
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- Flexible time off
- Paid holidays
- Generous stipends for wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual)
- Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program (ESPP)
- Mentorship programs
- Management training
- Wellness initiatives
- Charitable giving grant
- Paid volunteer time off
- Equity
- Unlimited PTO
- 10 to 13 holidays annually (will vary)
- Medical dental and vision PPO and CDHP plans
- Company sponsored 401(k) retirement plan
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
