Wealth Business Advisor II

Truist Bank•Richmond, VA

4d•$100,000 - $120,000

About The Position

Develop and maintain a portfolio of financially complex, important, revenue-generating relationships with high-net-worth business owners in Truist’s defined Business Owner segment. Provide objective, sound personal financial planning and advisory services, coordinating a broad range of wealth products and services—including financial planning, investment management, personal trust and estate planning, insurance and risk management, strategic credit, and general banking. Tailor solutions to the needs of high-net-worth business owner clients and partner with Wealth Advisors through the Wealth Relationship and Advisory Process (WRAP). The advisor serves as the primary point of contact for clients, delivers personalized service, assesses client financial needs, coordinates financial plans and their implementation, and pursues revenue growth, profitability, and retention goals. The role works closely with wealth, commercial, and business banking partners; identifies lending and business development opportunities; and maintains a compliant portfolio within applicable audit, regulatory, and compliance frameworks. The position also involves educating and presenting to internal partners and clients, monitoring sales activity in the bank’s CRM system, and keeping current with economic, legal, financial-planning, investment, market, and business trends.

Requirements

Bachelor’s degree with a concentration in business, accounting, finance, or banking, or equivalent education and related training.
At least 10 years of experience working with affluent and high-net-worth clients in banking, investments, or financial planning, or equivalent outside sales and/or relationship management experience.
At least 10 years of business and retail lending experience.
Advanced knowledge of personal financial planning and advisory concepts, investment management and asset allocation, and retail credit and traditional retail banking products for the affluent market.
Strong interpersonal, sales, and relationship-management skills.
Strong written, verbal, and presentation skills.
NASD Series 7 and 66 licenses or equivalent, or completion within the first 90 days of employment.
Applicable state and health licenses.
Compliance with the SAFE Mortgage Licensing Act within 30 days of employment in the role, including new or transferred registration and an acceptable applicable NMLS background check.
Proficiency in basic computer applications, including Microsoft Office software.
Ability to travel, occasionally overnight.
English language fluency.

Nice To Haves

Master’s degree in business, accounting, finance, or banking.
Completion of an established management or career development program, such as Truist’s Leadership Development Program or Truist Banking School.
Completion or enrollment in a professional certification program such as Chartered Financial Analyst (CFA), Certified Financial Planner (CFP), Accredited Asset Management Specialist, Certified Trust and Financial Advisor, Chartered Life Underwriter, or Certified Public Accountant (CPA).

Responsibilities

Serve as the primary point of contact and take responsibility for high-net-worth business owner client relationships.
Sell, deliver, and provide ongoing service for appropriate fee-income and retail banking products and services, maintaining a personalized client experience.
Develop and deliver primarily video-based, as well as in-person, presentations to groups of varying sizes to explain and train on the value of a Wealth Business Advisor relationship.
Assess and periodically update understanding of clients’ financial needs and circumstances through profiling and personal financial planning analysis.
Coordinate information gathering and delivery of financial plans, and work with clients and internal and external partners to implement solutions.
Meet revenue growth, profitability, and retention goals by developing new clients with Wealth Advisors and Commercial Relationship Managers and expanding services for existing clients.
Participate in WRAP and the Truist Decathlon sales management process, including delivering Perfect Client Experience behaviors, supporting segmentation models, using the automated sales process, and following referral processes and guidelines.
Maintain sales activity, pipeline, and other pertinent information in the bank’s CRM system.
Ensure credit and banking solutions are delivered and serviced with a Perfect Client Experience.
Demonstrate knowledge of Truist capabilities relevant to business owners, including BTAG, Leadership Institute, and BAG.
Partner with Wealth Advisors, Wealth Regional Directors, Commercial and Business Banking Relationship Managers, and Regional Presidents to identify prospects and maintain communication.
Build mutually beneficial relationships with centers of influence and internal regional partners to support business development.
Maintain relationships with designated product and service specialists, coordinate integrated client development and service, and advocate for clients with other business units.
Source wealth-lending opportunities and work with Wealth Lending Officers to evaluate and extend credit in accordance with Truist lending policy.
Operate within audit, compliance, and regulatory requirements to maintain a high-quality, compliant client portfolio.
Keep current with economic, legal, financial-planning, investment, market, and business trends affecting affluent clients, and serve as a financial-planning and advisory resource for clients, attorneys, and CPAs.
Participate in the ongoing implementation and development of the Truist Wealth program, including its processes, products, services, and operating policies and procedures.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Accidental death and dismemberment coverage
Tax-preferred savings accounts
401(k) plan
At least 10 days of vacation during the first year, prorated as applicable
10 sick days, prorated as applicable
Paid holidays
May be eligible for a defined benefit pension plan, restricted stock units, and/or deferred compensation plan, depending on position and division