Wealth Business Advisor II

Truist•Richmond, VA

2d•$100,000 - $120,000

About The Position

Develop and maintain financially complex, important, revenue-generating relationships with high-net-worth business owners within Truist’s defined Business Owner segment. Apply sound personal financial planning and advisory concepts to deliver an integrated range of tailored wealth and banking services, including financial planning, investment management, personal trust and estate planning, insurance and risk management, strategic credit, and general banking. Partner with Wealth Advisors to develop business-owner relationships through the Wealth Relationship and Advisory Process (WRAP). Serve as the primary point of contact for high-net-worth business-owner clients, providing personalized service and coordinating solutions with internal and external partners. Develop new client relationships and expand services to existing clients while meeting revenue, profitability, and retention goals. Work collaboratively across Wealth, Commercial, and Business Banking and with product specialists to deliver an integrated client experience. Maintain a compliant portfolio and operate within Truist’s audit, compliance, and regulatory framework.

Requirements

Bachelor’s degree concentrated in business, accounting, finance, or banking, or equivalent education and related training.
At least 10 years of experience working with affluent and high-net-worth clients in banking, investments, or financial planning, or equivalent experience in outside sales and/or relationship management.
At least 10 years of business and retail lending experience.
Advanced knowledge of personal financial planning and advisory concepts, investment management and asset allocation, retail credit, and traditional retail banking products for affluent clients.
Strong interpersonal, sales, and relationship-management skills.
Strong written, verbal, and presentation skills.
NASD Series 7 and 66 licenses or equivalent, or completion within the first 90 days of employment.
Applicable state and health licenses.
SAFE Mortgage Licensing Act compliance within 30 days of employment, including new or transferred registration and an acceptable applicable NMLS background check.
Proficiency in basic computer applications, including Microsoft Office.
Ability to travel, occasionally overnight.

Nice To Haves

Master’s degree in business, accounting, finance, or banking.
Completion of an established management or career-development program, such as Truist’s Leadership Development Program or Truist Banking School.
Completion of or enrollment in a professional certification program such as CFA, CFP, Accredited Asset Management Specialist, Certified Trust and Financial Advisor, Chartered Life Underwriter, or CPA.

Responsibilities

Manage relationships with high-net-worth business owners and serve as their primary point of contact and coordinator.
Sell, deliver, and provide ongoing service for fee-income and retail banking products and services suited to high-net-worth business-owner clients.
Deliver video presentations (primarily) and in-person presentations to internal partners and external clients, demonstrating and explaining the value of the Wealth Business Advisor relationship.
Assess and periodically update understanding of clients’ financial needs and circumstances through profiling and personal financial planning analysis.
Coordinate information gathering and delivery of financial plans, and work with clients and partners to implement solutions.
Meet revenue growth, profitability, and retention goals by developing clients with Wealth Advisors and Commercial Relationship Managers and expanding services to existing clients.
Participate in WRAP and Truist’s Decathlon sales management process, including client-experience behaviors, segmentation models, automated sales processes, and referral processes.
Maintain sales activity, pipeline, and other relevant information in the bank’s CRM system.
Ensure credit and banking solutions are delivered and serviced with a strong client experience.
Demonstrate expertise in Truist capabilities relevant to business owners, including BTAG, Leadership Institute, and BAG.
Partner with Wealth Advisors, Wealth Regional Directors, Commercial and Business Banking Relationship Managers, and Regional Presidents to identify prospects and maintain communication.
Build mutually beneficial relationships with centers of influence and internal regional partners to support business development.
Maintain effective relationships with product and service specialists, coordinate an integrated approach to client development and service, and advocate for clients across business units.
Source Wealth Lending opportunities and work with Wealth Lending Officers to evaluate and extend credit under Truist lending policy.
Operate within audit, compliance, and regulatory requirements to maintain a high-quality, compliant client portfolio.
Keep current on economic, legal, financial-planning, investment, market, and business developments affecting affluent clients; serve as a financial-planning and advisory resource for clients, attorneys, and CPAs.
Participate in the ongoing implementation and development of the Truist Wealth program, including its processes, products, services, and operating policies and procedures.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Tax-preferred savings accounts
401(k) plan
At least 10 days of vacation in the first year, prorated as applicable
10 sick days, prorated as applicable
Paid holidays
Depending on position and division, the role may also be eligible for a defined benefit pension plan, restricted stock units, and/or deferred compensation.