Wealth Business Advisor II

Truist Bank • Richmond, VA

11h

About The Position

Develop and maintain a portfolio of financially complex, revenue-generating client relationships within the defined Business Owner segment in the Truist footprint. Provide objective personal financial planning and advisory services and coordinate integrated wealth solutions, including financial planning, investment management, personal trust and estate planning, insurance and risk management, strategic credit, and general banking services tailored to high-net-worth business owners. Partner with Wealth Advisors to develop business-owner relationships through the Wealth Relationship and Advisory Process (WRAP).

Serve as the primary point of contact for high-net-worth business-owner clients, providing personalized service and coordinating a broad range of fee-income and retail banking products and services. Assess client needs and financial circumstances, coordinate financial planning and implementation, and pursue revenue growth, profitability, and retention goals. Work with internal partners and external centers of influence to develop and service client relationships, identify prospects, and source lending opportunities. Maintain compliance with audit, regulatory, and lending requirements while keeping current on economic, legal, financial-planning, investment, and market developments.

Requirements

• Bachelor’s degree concentrated in business, accounting, finance, or banking, or equivalent education and related training.
• At least 10 years of experience working with affluent and high-net-worth clients in banking, investments, or financial planning, or equivalent outside-sales or relationship-management experience.
• At least 10 years of business and retail lending experience.
• Advanced knowledge of personal financial planning and advisory concepts, investment management and asset allocation, retail credit, and traditional retail banking products for affluent clients.
• Strong interpersonal, sales, and relationship-management skills.
• Strong written, verbal, and presentation skills.
• NASD Series 7 and 66 licenses, or equivalent licenses; may be completed within the first 90 days of employment.
• Applicable state and health licenses.
• Must be SAFE Mortgage Licensing Act compliant within 30 days of employment, including new or transferred registration, and pass the applicable NMLS background check.
• Proficiency with basic computer applications, such as Microsoft Office products.
• Ability to travel, occasionally overnight.

Nice To Haves

• Master’s degree in business, accounting, finance, or banking.
• Completion of an established management or career-development program, such as Truist’s Leadership Development Program or Truist Banking School.
• Completion of or enrollment in a professional-level certification program such as CFA, CFP, Accredited Asset Management Specialist, Certified Trust and Financial Advisor, Chartered Life Underwriter, or CPA.

Responsibilities

• Manage high-net-worth business-owner client relationships as the primary contact, integration point, and accountable relationship lead; sell, deliver, and provide ongoing service for appropriate wealth and retail banking products and services.
• Deliver video presentations as the primary format, as well as in-person presentations, to internal partners and external clients and groups.
• Assess and periodically update understanding of client financial needs and circumstances through profiling and personal financial planning analysis.
• Coordinate information gathering and delivery of financial plans, and work with clients and internal and external partners to implement solutions.
• Meet revenue growth, profitability, and retention goals by developing clients with Wealth Advisors and Commercial Relationship Managers and expanding services to existing clients.
• Participate in WRAP and the Truist Decathlon sales management process, including delivering the Perfect Client Experience, supporting segmentation models, using the automated sales process, and following referral processes and guidelines.
• Maintain sales activity, pipeline, and other relevant information in the bank’s CRM system.
• Ensure credit and banking solutions are delivered and serviced with a perfect client experience.
• Demonstrate expertise in Truist capabilities relevant to business owners, including BTAG, Leadership Institute, and BAG.
• Partner with Wealth Advisors, Wealth Regional Directors, Commercial and Business Banking Relationship Managers, and Regional Presidents to identify prospects and maintain communications.
• Build and maintain mutually beneficial relationships with internal regional partners, centers of influence, and organizations that support business development.
• Work with product and service specialists to develop and service the client portfolio in an integrated manner, and advocate for clients with other business units.
• Source wealth-lending opportunities and work with Wealth Lending Officers to evaluate and extend credit in accordance with Truist lending policy.
• Operate within audit, compliance, and regulatory frameworks and maintain a high-quality, compliant client portfolio.
• Keep abreast of economic, legal, financial-planning, investment, market, and business developments affecting affluent clients; serve as a financial-planning and advisory resource for clients, attorneys, and CPAs.
• Participate in the ongoing implementation and development of the Truist Wealth program, including its processes, products, services, and operating policies and procedures.

Benefits

• Medical, dental, and vision insurance.
• Life and disability insurance.
• Accidental death and dismemberment coverage.
• Tax-preferred savings accounts.
• 401(k) plan.
• At least 10 days of vacation during the first year, prorated as applicable.
• 10 sick days, prorated as applicable.
• Paid holidays.
• Depending on position and division, potential eligibility for a defined benefit pension plan, restricted stock units, and/or deferred compensation plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior