Wealth Business Advisor I

Truist•Charlotte, NC

About The Position

Develop and maintain a portfolio of financially complex, important, revenue-generating relationships with business owners within Truist’s defined Business Owner segment. Apply sound personal financial planning and advisory concepts to provide affluent clients with an integrated range of wealth products and services, including financial planning, investment management, personal trust and estate planning, insurance and risk management, strategic credit, and general banking. Partner effectively with Wealth Advisors to develop business owner relationships through the Wealth Relationship and Advisory Process (WRAP). The advisor is the primary point of contact for high-net-worth business owner clients, providing personalized service and coordinating appropriate banking and wealth solutions. The role includes developing new relationships, expanding services for existing clients, meeting growth, profitability, and retention goals, and working with internal and external partners to deliver a coordinated client experience. The advisor also operates within Truist’s audit, compliance, and regulatory framework and helps implement and develop Truist Wealth programs, products, services, and procedures.

Requirements

Bachelor’s degree concentrated in business, accounting, finance, or banking, or equivalent education and related training.
At least five years of experience working with affluent clients in banking, investments, or financial planning, or equivalent experience in outside sales and/or relationship management.
At least five years of business and retail lending experience.
Advanced knowledge of personal financial planning and advisory concepts, investment management and asset allocation, and retail credit and traditional retail banking products for the affluent market.
Strong interpersonal, sales, and relationship management skills.
Strong written, verbal, and presentation skills.
NASD Series 7 and 66 licenses, or equivalent licenses, or completion within the first 90 days of employment.
Applicable state and health licenses.
SAFE Mortgage Licensing Act compliance within 30 days of employment, including new or transferred registration and an acceptable applicable NMLS background check.
Proficiency in basic computer applications, including Microsoft Office products.
Ability to travel, occasionally overnight.

Nice To Haves

Master’s degree in business, accounting, finance, or banking.
Completion of an established management or career development program, such as Truist’s Leadership Development Program or Truist Banking School.
Completion of or enrollment in a professional certification program such as CFA, CFP, Accredited Asset Management Specialist, Certified Trust and Financial Advisor, Chartered Life Underwriter, or CPA.

Responsibilities

Manage high-net-worth business owner client relationships as the primary point of contact, providing ongoing service and a broad range of appropriate fee-income and retail banking products and services.
Deliver video presentations, primarily, and in-person presentations to groups to demonstrate and explain the value of a Wealth Business Advisor relationship to internal and external partners.
Assess and periodically update understanding of clients’ financial needs and conditions through client profiling and financial planning analysis.
Coordinate information gathering and delivery of financial plans using the Wealth Financial Planning Process, and work with clients and relevant partners to implement solutions.
Meet revenue growth, profitability, and retention goals by developing new clients with Wealth Advisors and Commercial Relationship Managers and expanding services to existing clients.
Participate in WRAP and Truist’s Decathlon sales management process, including delivering the Perfect Client Experience, supporting segmentation models, using the automated sales process, and following referral processes and guidelines.
Maintain sales activity, pipeline, and other relevant information in the bank’s customer relationship management system.
Ensure credit and banking solutions are delivered and serviced with a strong client experience.
Demonstrate knowledge of Truist capabilities relevant to business owners, including BTAG, Leadership Institute, and BAG.
Partner with Wealth Advisors, Wealth Regional Directors, and Commercial and Business Banking Relationship Managers to identify prospects and maintain ongoing communication.
Build and maintain mutually beneficial relationships with centers of influence and internal regional partners to support business development.
Work with designated product and service specialists to coordinate client development and service, provide an integrated approach, and advocate for clients across business units.
Identify wealth lending opportunities and work with a Wealth Lending Officer to evaluate and extend credit in accordance with Truist lending policy.
Operate within applicable audit, compliance, and regulatory requirements to maintain a high-quality, compliant client portfolio.
Stay informed about economic, legal, financial planning, investment, market, and business trends affecting affluent clients, and serve as a financial planning and advisory resource for clients, attorneys, and CPAs.
Participate in the ongoing implementation and development of the Truist Wealth program, including its processes, products, services, and operating policies and procedures.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability coverage
Accidental death and dismemberment coverage
Tax-preferred savings accounts
401(k) plan
At least 10 days of vacation during the first year, prorated based on hire date and full-time or part-time status
10 sick days, prorated
Paid holidays
May be eligible, depending on position and division, for a defined benefit pension plan, restricted stock units, and/or deferred compensation plan