VP, State Product Management

PURE Insurance•Chicago, IL

About The Position

The Vice President, State Product Management is a senior leader in the Product organization, reporting directly to the SVP, Product Management. The role is the accountable product leader for assigned state portfolios, with ownership of state-level P&L performance, including growth, profitability, and retention. The Vice President defines and leads portfolio strategy to maximize growth and deliver sustainable performance by setting state-specific priorities, determining competitive positioning, sequencing pricing and underwriting actions, and ensuring disciplined execution of product and rate initiatives. The role translates national product direction into state-specific plans, builds disciplined execution and governance, and develops forward-looking state filing strategies in partnership with Legal, Compliance, and Actuarial. It also integrates insights from functions across the business and uses competitive intelligence and local market analysis to guide state-level decisions and ensure offerings reflect market conditions, member expectations, and broker needs.

Requirements

15+ years of experience in Personal Lines insurance, including significant portfolio, product, or actuarial leadership responsibility.
Demonstrated experience owning and managing P&L performance.
Strong understanding of multi-state regulatory environments.
Proven ability to translate strategy into measurable performance outcomes.
Exceptional analytical capability and executive judgment.
Ability to influence and align senior leaders across functions.
Highest level of integrity and accountability.

Nice To Haves

High Net Worth Personal Lines experience preferred.

Responsibilities

Own end-to-end performance of assigned state portfolios.
Establish and deliver annual growth, profitability, and retention objectives.
Prioritize and sequence portfolio actions across rate, underwriting, appetite, forms, and guidelines.
Maintain a structured performance review cadence and establish cross-functional accountability for results.
Identify and respond proactively to emerging trends.
Translate national product direction into state-specific action plans.
Drive consistent, disciplined implementation of product initiatives.
Ensure clear ownership, timelines, and cross-functional alignment for major initiatives.
Institutionalize execution playbooks and feedback loops to refine state and national strategy.
Develop forward-looking state filing strategies aligned with portfolio objectives.
Partner with Legal, Compliance, and Actuarial on well-supported, high-quality submissions.
Maintain proactive, collaborative engagement with regulators.
Ensure filings articulate value to members and reflect market conditions.
Integrate insights across Underwriting, Claims, Distribution, Risk Management, and Actuarial to inform state-level decisions.
Help steer field strategies through data-driven portfolio insights.
Use competitive intelligence and local market analysis to inform positioning.
Ensure product offerings reflect competitive dynamics, member expectations, and broker needs.