VP, State Product Management

PURE Insurance•Chicago, IL
•$195,000 - $220,000

About The Position

The Vice President, State Product Management is a senior leader within the Product organization and reports directly to the SVP, Product Management. The role is accountable for assigned state portfolios and owns state-level P&L performance, including growth, profitability, and retention. The Vice President defines and leads state-level portfolio strategy to maximize growth and deliver sustainable performance, setting state-specific priorities, determining competitive positioning, sequencing pricing and underwriting actions, and ensuring disciplined execution of product and rate initiatives. The role translates national product direction into state-specific plans, leads portfolio reviews and cross-functional execution, and develops forward-looking regulatory filing strategies. It integrates insights from Underwriting, Claims, Distribution, Risk Management, and Actuarial, while using competitive intelligence and local market analysis to inform product positioning and meet member and broker needs. The company is a member-owned property and casualty insurer serving financially successful families. It aims to provide exceptional service, hospitality, and care, help members prevent losses, and create effective insurance solutions at fair prices. The company describes its culture as focused on professional and personal development, clarity and kindness, mutual support, community, integrity, learning, and building a positive culture.

Requirements

  • 15+ years of experience in Personal Lines insurance, including significant portfolio, product, or actuarial leadership responsibility.
  • Demonstrated experience owning and managing P&L performance.
  • Strong understanding of multi-state regulatory environments.
  • Proven ability to translate strategy into measurable performance outcomes.
  • Exceptional analytical capability and executive judgment.
  • Ability to influence and align senior leaders across functions.
  • Highest level of integrity and accountability.

Nice To Haves

  • High Net Worth Personal Lines experience preferred.

Responsibilities

  • Own end-to-end performance of assigned state portfolios.
  • Establish and deliver annual growth, profitability, and retention objectives.
  • Prioritize and sequence portfolio actions across rate, underwriting, appetite, forms, and guidelines.
  • Maintain a structured performance review cadence and establish clear accountability with cross-functional stakeholders for results.
  • Proactively identify and respond to emerging trends.
  • Translate national product direction into state-specific action plans.
  • Drive consistent and disciplined implementation of product initiatives.
  • Ensure clear ownership, timelines, and cross-functional alignment for major initiatives.
  • Institutionalize execution playbooks and feedback loops to refine state and national strategy.
  • Develop forward-looking state filing strategies aligned to portfolio objectives.
  • Partner with Legal, Compliance, and Actuarial on well-supported, high-quality submissions.
  • Maintain proactive and collaborative engagement with regulators.
  • Ensure filings articulate value to members and reflect market conditions.
  • Integrate insights across Underwriting, Claims, Distribution, Risk Management, and Actuarial to inform state-level decisions.
  • Help steer field strategies through data-driven portfolio insights.
  • Use competitive intelligence and local market analysis to inform positioning.
  • Ensure product offerings reflect competitive dynamics, member expectations, and broker needs.
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