VP Product Management

Jostens • Minneapolis, MN

12h • $150,000 - $250,000 • Hybrid

About The Position

The VP Product Management leads Product Management and Product Design across the enterprise, setting product vision, the operating model, governance practices, and cross-portfolio priorities to help business units deliver measurable customer and business outcomes. The role partners with business-unit and functional leaders to align product investments with enterprise goals and establish clear ownership, accountability, and execution across product portfolios.

The position supports Jostens’ transition from fragmented legacy systems, including 18 separate order management systems, toward a modern B2B2C platform. Through enterprise product leadership, the VP helps unify commerce, data, and digital experiences to support personalization at scale, connected customer journeys, and portfolio growth that increases lifetime order value.

The VP serves as an organizational architect for product management, product design, and product marketing. This includes establishing a shared product language, planning rhythms, discovery and delivery standards, role expectations, and cross-functional practices. The role sets portfolio alignment, governance, prioritization, decision-making, and outcome-measurement practices to guide investment trade-offs, resource alignment, product performance evaluation, dependency management, enterprise roadmaps, and consistent execution.

This is a hybrid, full-time position with on-site work three days per week at Jostens’ corporate office in Minneapolis, Minnesota. Jostens offers competitive healthcare coverage, voluntary benefits, a 401(k) plan with immediate vesting, accrued paid time off, company-paid holidays, tuition reimbursement after six months of service, and annual bonus eligibility.

Requirements

• Bachelor’s degree in business, marketing, product management, design, technology, or a related field.
• 15+ years of progressive product leadership experience, including leadership of multiple products, portfolios, or business-unit-level product organizations.
• Ability to create a compelling product vision, establish portfolio alignment, and translate company strategy, customer needs, market intelligence, and business objectives into product direction, investment priorities, and measurable outcomes.
• Experience establishing product governance, prioritization frameworks, decision-making processes, roadmap alignment, dependency management, resource alignment, and outcome-based measurement across multiple business units or portfolios.
• Strong leadership capability, including serving as an organizational architect, leveraging cross-functional synergies, breaking down silos, fostering collaboration, and gaining support through inclusion, healthy debate, and clear communication.
• Experience deploying, coaching, and developing product management and product design talent, maintaining succession plans, and developing future functional leaders.
• Enterprise-wide customer-centricity, including championing customer needs and grounding product decisions in customer, market, operational, and financial insight.
• Agility, innovation, problem-solving, and decision-making skills, including encouraging experimentation, recognizing opportunities, challenging assumptions, resolving critical enterprise issues, and making sound decisions amid ambiguity.
• Experience setting enterprise vendor strategy, evaluating and negotiating strategic partnerships, and aligning vendors with product, technology, customer, and business objectives.
• Strong working knowledge of product management, product design, discovery, delivery, governance, analytics, and collaboration practices, including tools such as Jira, Figma, or similar platforms.

Nice To Haves

• MBA degree.
• Experience leading product teams in Agile, Scrum, or hybrid product development environments.
• Experience with digital platforms, ecommerce, workflow, print, manufacturing, education technology, or related industries.
• Experience with UX/UI research methods, user testing, A/B testing, design thinking, journey mapping, prototyping, analytics, and common product discovery or design tools.

Responsibilities

• Create an enterprise product vision and translate company strategy, customer needs, market intelligence, business-unit objectives, and growth opportunities into product direction, portfolio priorities, investment recommendations, and measurable outcomes.
• Establish enterprise governance, prioritization frameworks, and decision-making processes to evaluate product investments, balance stakeholder needs, align resources with strategic priorities, and guide roadmap trade-offs.
• Define the enterprise product operating model, planning rhythms, product standards, discovery and delivery practices, role clarity, and outcome-measurement processes.
• Champion customer-centric product discovery, design strategy, user research, experience standards, prototyping, testing, and customer feedback loops across business units and portfolios.
• Deploy, coach, and develop product management and product design talent; maintain succession plans; create opportunities for future leaders; recognize contributions; and foster accountability, experimentation, healthy debate, collaboration, and sustained performance.
• Partner with executive leadership, GM/SVP leaders, technology, marketing, sales, operations, finance, customer care, and external partners to promote collaboration, resolve enterprise product challenges, align cross-portfolio dependencies, and gain support for decisions.
• Participate in decisions regarding the selection, promotion, transfer, compensation, and discipline of assigned personnel.
• Communicate job duties and responsibilities clearly to assigned personnel.
• Monitor assigned personnel’s performance, conduct performance reviews, take corrective action when necessary, and work with HR Generalists on performance improvement plans when needed.
• Support the development of assigned personnel’s skills and abilities and model Jostens values and expected work performance.
• Identify and resolve skill gaps and succession issues.
• Administer company policies concerning discipline, absenteeism, and related matters fairly and equitably, and document incidents and actions taken.
• Involve the assigned HR Generalist in compliance issues, including pay equity, equal opportunity in hiring and promotions, and proper hiring, termination, and layoff procedures.
• Set enterprise vendor strategy, evaluate and negotiate strategic partnerships, and align vendor relationships with product, technology, customer, and business objectives.

Benefits

• Competitive healthcare coverage, including health, dental, and vision coverage.
• Voluntary benefits, including home and car insurance, pet insurance, and a flexible spending account.
• 401(k) plan with immediate vesting.
• Hybrid schedule with on-site work three days a week.
• Accrued paid time off and company-paid holidays.
• For Washington residents: 13 vacation days, 8 paid sick-leave days, 11 company-paid holidays, and family paid leave.
• Tuition reimbursement after six months of service.
• Annual bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive