VP Product Management

Jostens • Minneapolis, MN

3d • Hybrid

About The Position

The VP Product Management leads Product Management and Product Design across the enterprise, setting product vision, operating models, governance practices, and cross-portfolio priorities to help business units deliver measurable customer and business outcomes. The role partners with business unit and functional leaders to align product investments with enterprise goals and establish clear ownership, accountability, and execution across portfolios.

The position advances Jostens’ transition from fragmented legacy systems, including 18 separate order management systems, toward a modern B2B2C platform. It helps unify commerce, data, and digital experiences to support personalization at scale, connected customer journeys, and portfolio growth that increases lifetime order value.

As an organizational architect for product management, product design, and product marketing, the VP establishes a shared product language, consistent planning rhythms, discovery and delivery standards, role expectations, and cross-functional ways of working. The role also establishes portfolio alignment, governance, prioritization, decision-making, and outcome-measurement practices to guide investments, resource alignment, product performance evaluation, dependency management, roadmap planning, and execution.

The position strategically deploys, coaches, and develops product management and product design talent; maintains succession plans; and fosters accountability, experimentation, healthy debate, collaboration, and sustained performance. It partners with executive leadership and teams across technology, marketing, sales, operations, finance, customer care, and external partners. The role also has personnel management responsibilities, including participation in hiring and employment decisions, performance reviews, corrective action, skills development, succession planning, and fair administration of company policies in coordination with HR when appropriate.

Requirements

• Bachelor’s degree in business, marketing, product management, design, technology, or a related field.
• 15+ years of progressive product leadership experience, including leadership of multiple products, portfolios, or business-unit-level product organizations.
• Ability to create a compelling product vision and translate company strategy, customer needs, market intelligence, and business objectives into product direction, investment priorities, and measurable outcomes.
• Experience establishing product governance, prioritization frameworks, decision-making processes, roadmap alignment, dependency management, resource alignment, and outcome-based measurement across multiple business units or portfolios.
• Strong leadership ability, including serving as an organizational architect, leveraging cross-functional synergies, breaking down silos, enabling collaboration, and gaining support through inclusion, healthy debate, and clear communication.
• Experience deploying, coaching, and developing product management and product design talent, maintaining succession plans, and developing future functional leaders.
• Ability to champion customer needs and ensure product decisions reflect customer, market, operational, and financial insight.
• Agility, innovation, problem-solving, and decision-making skills, including the ability to encourage experimentation, recognize opportunities, challenge assumptions, resolve critical enterprise-wide issues, and make sound decisions amid ambiguity.
• Experience setting enterprise vendor strategy, evaluating and negotiating strategic partnerships, and aligning vendor relationships with product, technology, customer, and business objectives.
• Strong working knowledge of product management, product design, discovery, delivery, governance, analytics, and collaboration practices.
• Familiarity with tools such as Jira, Figma, or similar platforms.

Nice To Haves

• MBA degree.
• Experience leading product teams in Agile, Scrum, or hybrid product development environments.
• Experience with digital platforms, ecommerce, workflow, print, manufacturing, education technology, or related industries.
• Experience with UX/UI research methods, user testing, A/B testing, design thinking, journey mapping, prototyping, analytics, and common product discovery or design tools.

Responsibilities

• Create an enterprise product vision and translate company strategy, customer needs, market intelligence, business-unit objectives, and growth opportunities into product direction, portfolio priorities, investment recommendations, and measurable outcomes.
• Establish enterprise governance practices, prioritization frameworks, and decision-making processes for evaluating product investments across business units.
• Align resources and roadmap trade-offs with strategic priorities, customer impact, business value, operational readiness, and long-term outcomes.
• Define the enterprise product operating model, planning rhythms, product standards, discovery and delivery practices, role clarity, and outcome-measurement processes.
• Champion customer centricity by embedding product discovery, design strategy, user research, experience standards, prototyping, testing, and customer feedback into product decisions.
• Strategically deploy, coach, and develop product management and product design talent; maintain succession plans and create development opportunities for future functional leaders.
• Build a culture of accountability, experimentation, healthy debate, collaboration, and sustained performance.
• Partner with executive leaders, business-unit leaders, and functional teams to enable cross-functional collaboration and resolve enterprise-wide product challenges.
• Align cross-portfolio dependencies and gain support for decisions through inclusion and clear communication.
• Participate in decisions related to the selection, promotion, transfer, pay, and discipline of assigned personnel.
• Communicate job duties and responsibilities clearly and monitor assigned personnel’s performance on an ongoing basis.
• Conduct performance reviews and take corrective action when needed, including working with HR Generalists on performance improvement plans when appropriate.
• Support the development of assigned personnel’s skills and abilities, model Jostens values and expected work standards, and identify and resolve skill gaps and succession issues.
• Administer company policies fairly, document incidents and actions, and involve HR Generalists in compliance matters such as pay equity, equal opportunity, and hiring, termination, or layoff procedures.
• Establish vendor strategy, evaluate and negotiate strategic partnerships, and align vendor relationships with product, technology, customer, and business objectives.

Benefits

• Competitive healthcare coverage, including health, dental, and vision insurance.
• Voluntary benefits, including home and car insurance, pet insurance, and a flexible spending account.
• 401(k) plan with immediate vesting.
• Hybrid schedule with on-site work three days a week.
• Accrued paid time off and company-paid holidays.
• For Washington residents: 13 vacation days, 8 paid sick-leave days, 11 company-paid holidays, and family paid leave.
• Tuition reimbursement after six months of service.
• Annual bonus eligibility.
• Pay transparency: salary range of $150,000 to $250,000.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive