VP, Social Media

PragerU•Los Angeles, CA

4d•$170,000 - $200,000•Onsite

About The Position

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row. The VP, Social Media will direct and help oversee a team of 10+, reporting into the CMO. We’re looking for a creative and efficient leader skilled at building and motivating teams, but can also “do” the work and won’t just delegate. This is a roll-up-your-sleeves, entrepreneurial organization top-to-bottom requiring vision AND execution abilities.

Requirements

7-10+ years of experience within marketing departments - specifically managing social media teams and platforms
Extensive hands-on social media experience across all platforms
Have successfully managed 7-10+ direct reports
Strong knowledge of digital marketing (social, brand/PR, digital fundraising/revenue), along with web and mobile savviness
Extensive direct knowledge of social media strategy
Innate understanding of brand and integrated marketing and can roll up their sleeves to initiate, vision and execute on key marketing campaigns
Excellent communication and project management skills
Passion and understanding of not just our vision/mission, but also our presenters/talent, shows, and the conservative media landscape

Responsibilities

Manage, mentor, and develop a team of 10+ social media professionals, including hands-on coaching, performance reviews, and full employee lifecycle management starting from recruitment
Foster a collaborative, high-performance team culture consistent with the organization's entrepreneurial, roll-up-your-sleeves ethos
Partner closely with the CMO to align social media strategy with broader marketing and organizational objectives
Own and drive the company's overall social media strategy across all platforms including YouTube, Instagram, Facebook, X (Twitter), LinkedIn, Spotify, TikTok, Rumble, and other emerging channels
Develop and execute platform-specific content strategies that grow audience, deepen engagement, and advance the company's mission of promoting American values through digital media and edu-tainment
Stay ahead of platform algorithm changes, emerging trends, and best practices — proactively evolving strategy to maintain competitive advantage
Identify, evaluate, and recommend new platforms, tools, and technologies to strengthen the company's digital presence
Serve as the primary creative and strategic partner to content producers, creative teams, and talent/presenters in the development of multi-channel social content
Establish and uphold consistent brand voice, tone, and visual identity standards across all social and digital channels
Lead the ideation and execution of social-first campaigns that support shows, programming launches, fundraising initiatives, and key organizational moments
Set strategy and standards for community management, audience engagement, and comment moderation across all platforms
Champion audience growth initiatives, leveraging data and platform insights to identify opportunities to expand reach within the conservative media landscape
Own performance accountability across all social content and channels; establish KPIs and benchmarks aligned to organizational goals
Monitor, analyze, and synthesize digital data and social metrics to continuously inform strategic planning and content decisions
Develop and present regular performance dashboards and executive-level reports to the CMO and leadership team, translating data into clear insights and recommendations