Social Media Specialist

State of Indiana•Indianapolis, IN

7d•$56,770 - $58,000•Hybrid

About The Position

Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana. About the Indiana Economic Development Corporation: Bring your biggest and boldest ideas to life as an employee of the IEDC. We are a fast-paced and forward-thinking team charged with pursuing economic development opportunities for current and future Hoosiers in our state and around the world. Our culture embodies the spirit of being bold and working collaboratively to create the economy of the future. The IEDC is organized as a public private partnership led by the Secretary of Commerce and governed by a board chaired by the Governor of Indiana. The Indiana Economic Development Corporation has been recognized as one of the 2023, 2024, and 2025 Top Workplaces by Indianapolis Star. Role Overview: The IEDC Social Media Specialist is responsible for growing the IEDC social community and boosting engagement with authentic content that helps capture, enrich and promote the Indiana story.

Requirements

Bachelor’s degree in marketing, public relations, communications, or related field
Dedication to ongoing continuing education and growth mindset
Minimum of 2 years’ professional experience in social media or digital content writing (internship experience will be considered)
Prior experience designing graphics in Canva or similar application
Project management experience as it relates to relevant marketing activities
Proven ability to exercise sound judgment as it relates to the state and key stakeholders
Knowledge of: Core marketing fundamentals (social, digital, creative)
Knowledge of: American English grammar, punctuation, spelling, etc.; AP Style helpful
Knowledge of: IEDC’s role in economic development and its importance to the State of Indiana
Knowledge of: Social relationship building and customer retention strategies
Knowledge of: Leveraging the social effect and knowledge of social communities
Knowledge of: Monday, Asana, ClickUp, or other project management tools
Knowledge of: Meltwater, Sprout Social, Google Analytics or other social listening tools
Knowledge of: Graphic design using Canva or Adobe InDesign or a drive to learn
Knowledge of: A talent for photography and/or video editing/production or a drive to learn
Fluency In: Social Media Marketing
Fluency In: Brevity
Fluency In: Performance Reporting (Insights and Data Analytics)
Ability to: Travel as necessary with the Secretary of Commerce, primarily in-state, to capture key digital content
Ability to: Execute multiple projects simultaneously at a high level within tight deadlines
Ability to: Exercise tact and diplomacy when dealing with internal and external stakeholders
Ability to: Interact and communicate effectively orally and in writing
Ability to: Collaborate with IEDC staff members, other government agencies, economic development organizations and businesses

Responsibilities

Develop a vision, strategy and calendar for social content across multiple platforms (LinkedIn, Twitter (X), Facebook, Instagram, etc.)
Create quality, error-free, original social media content across platforms
Stay appraised of the State, IEDC and Secretary of Commerce news to share in a consistent rhythm
Keep up with the latest social media best practices, emerging trends and tools to elevate IEDC and its partners across social communities
Schedule and track posts/photos/video using Meltwater and Monday
Under the direction of IEDC Marketing and Communications leaders, monitor and respond to direct messages, public postings and other engagement opportunities as appropriate
Gather and share a scorecard of social media efforts across multiple platforms for key metrics (reach, impressions, gained followers etc.)
Study trends across the economic development landscape to proactively recommend new social themes and campaigns
Research and post insights and comparative reports (e.g. “Top 5 US states for economic development”)
Understand the drivers of social reach in economic development through data insights and analytics, and use those insights to grow engagement on key social channels such as LinkedIn
Create video content and imagery to enhance social script
Travel within Indiana as needed to cover/report on IEDC events and initiatives
Other duties as assigned

Benefits

Three (3) medical plan options (including RX coverage) as well as vision and dental plans
Wellness Rewards Program: Complete wellness activities to earn gift card rewards
Health savings account, which includes bi-weekly state contribution
Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
Two (2) fully-funded pension plan options
A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to: 160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
Up to 16 hours of paid community service leave
Combined 192 hours of paid vacation, personal, and sick leave time off
12 paid holidays, 14 on election years
Education Reimbursement Program
Group life insurance
Referral Bonus program
Employee assistance program that allows for covered behavioral health visits
Qualified employer for the Public Service Loan Forgiveness Program
Free Parking for most positions
Free LinkedIn Learning access