Social Media Specialist

State of Nebraska•Lincoln, NE

1d•Onsite

About The Position

Nebraska Game and Parks is seeking a social media specialist to assist our communications efforts and support the agency’s goals and objectives under the direction of the Public Relations Manager/Assistant Division Administrator and the social media manager. They will help us connect with new audiences while engaging our current followers through compelling social media initiatives. The social media specialist will help implement content strategies tailored to the strengths of various social media platforms to increase awareness and knowledge of Nebraska’s recreational opportunities, as well as increase brand affinity. They also will help us expand our digital footprint as social media platforms evolve or change.

Requirements

Vocational/Technical diploma or Associates Degree in journalism, communications, marketing, public relations, graphic arts, digital media, videography, or related field and at least one year of experience in conducting public relations, information, or graphic art activities.
Required experience may substitute for education on a year for year basis.
Knowledge of best practices of and trends in social media
A strong understanding of social media platforms
Adobe Suite related to graphic design and photo editing (video editing a plus)
Knowledge of public information dissemination and its value
Knowledge of journalism or public relations principles and practices.
Ability to write with attention paid to spelling, punctuation, word usage and grammar
Ability to communicate effectively with colleagues and the public, at levels understandable to each audience
Ability to evaluate the public information potential of written, illustrative, and related material
Ability to develop the information dissemination approach most likely to reach a target audience
Ability to organize tasks

Nice To Haves

Bachelor’s Degree in journalism, communications, marketing, public relations, advertising, graphic arts, digital media, videography, or related field and at least one year of experience in coordinating, planning, and managing public relations/publicity campaigns, mass media communication activities and/or public information programs.
Video editing a plus

Responsibilities

Work closely with social media manager to develop, schedule and release content on our social channels that is engaging, relevant, and in line with the brand image; posts should be accurate, timely, creative and professional, build customer relationships and increase brand awareness
Monitor social media across platforms and across agency accounts
Use social listening tools to help inform content strategies
Respond to customer service inquiries sent as messages professionally and accurately
Collaborate with communications team for creative asset development
Stay up-to-date with new and emerging trends to help keep Nebraska Game and Parks’ social media presence consistently relevant
Maintain broad awareness of conservation and recreation related information and trends on social media
Use Adobe Creative Suite in content creation