Social Media Specialist

Indian Pueblo Cultural Center • Albuquerque, NM

1d • $19 - $23 • Hybrid

About The Position

The Indian Pueblo Cultural Center/Indian Pueblos Marketing, Inc. (IPCC/IPMI) is seeking a creative, energetic, and highly organized Social Media Specialist to help grow our digital presence across a diverse portfolio of brands. In this role, you'll combine creativity with strategy-developing compelling content, capturing authentic stories, engaging with audiences, and supporting integrated marketing campaigns that strengthen brand awareness and drive engagement. You'll work alongside a collaborative marketing team while helping showcase the unique experiences, destinations, and initiatives that make IPCC and our campus exceptional. This requires a flexible schedule to support content creation, live event coverage, and brand activations during evenings, weekends, and holidays, as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Three (3) years of professional experience managing social media channels and creating content for a business, agency, organization, or brand.
• Ability to successfully pass a pre-employment drug/alcohol screening and background investigation.

Nice To Haves

• Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging social platforms.
• Experience creating high-quality photography, graphics, reels, and short-form video.
• Proficiency with Adobe Creative Cloud, including Photoshop, Lightroom, Premiere Pro, and Acrobat.
• Experience using approved AI tools to enhance creativity and workflow efficiency.
• Knowledge of social media scheduling, publishing, and management platforms.
• Experience interpreting social media analytics and performance metrics.
• Outstanding writing, editing, proofreading, and storytelling skills.
• Excellent organizational and project management abilities with strong attention to detail.
• Strong interpersonal and communication skills with the ability to collaborate across departments.
• Ability to manage multiple priorities in a fast-paced environment while maintaining exceptional quality and customer service.

Responsibilities

• Develop, create, schedule, and publish engaging social-first content across multiple social media platforms.
• Produce compelling photography, video, reels, stories, graphics, and written content that reflects each brand's unique voice.
• Capture on-site content at events, community activities, promotions, and IPMI locations.
• Edit photos and videos using Adobe Creative Cloud and other approved creative tools.
• Repurpose existing content into new formats to maximize reach and engagement.
• Maintain an organized digital asset library of photography, video, graphics, and user-generated content.
• Manage the daily execution of social media activities across all IPMI brands and platforms.
• Monitor comments, direct messages, reviews, and mentions while providing timely, professional responses.
• Foster authentic engagement and meaningful conversations with online audiences.
• Escalate customer service concerns or reputation issues to the appropriate internal teams.
• Monitor industry trends, competitor activity, and emerging social conversations.
• Execute social media content calendars aligned with marketing campaigns and business objectives.
• Adapt content for each platform based on audience behavior and best practices.
• Track audience growth, engagement, and campaign performance.
• Analyze key performance metrics and prepare regular reports with actionable recommendations.
• Stay current on platform updates, emerging technologies, and social media trends to continuously improve results.
• Partner with marketing, operations, and internal stakeholders to support promotions, campaigns, and special events.
• Coordinate content approvals and ensure consistency with brand standards.
• Support paid social media campaigns with creative assets and audience insights.
• Gather stories, promotions, and content opportunities from multiple business locations.
• Utilize approved Artificial Intelligence (AI) tools to improve workflow efficiencies and content development in accordance with company policies.
• Ensure compliance with brand standards, copyright requirements, privacy regulations, and social media policies.
• Support additional marketing initiatives and special projects as assigned.

Benefits

• Opportunity to tell meaningful stories, celebrate culture and community, and help shape the digital presence of an organization dedicated to creating memorable experiences.
• Collaborative marketing team where creativity, innovation, and authentic storytelling are valued every day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level