VP Sales, Media

NielsenIQ•New York, NY

1d•$117,500 - $200,000•Hybrid

About The Position

The VP Sales will drive MRI-Simmons' sales initiatives to grow its Insights, Planning, and Advanced Advertising business, including data enrichment, multi-currency media planning, and activation solutions. The role works collaboratively with the Media vertical to develop sales opportunities, lead or participate in Advanced Advertising presentations, contribute to new product initiatives, and negotiate and finalize contracts for new business, upsells, and renewals. The VP Sales identifies business opportunities and partners with sellers across media, agencies, and audience-based marketplaces. The successful candidate will bring established media and streaming industry relationships and a strong record in sales or business development. The role involves taking deals from presales and proposals through close, working with Product, Commercial, Operations, Development, and Client Service teams, and guiding colleagues on advanced data-driven opportunities. The position also supports go-to-market strategy, product promotion, client reporting, and fulfillment of contractual obligations. This is a U.S. role, and applicants must be in the U.S. at the time of application. The position offers a market-competitive base salary of $117,500–$200,000 per year and is eligible for a sales-based incentive or performance-based bonus. The role is identified as hybrid.

Requirements

Bachelor’s degree.
10–15 years of experience in sales or business development roles in marketing research, Advanced Advertising, or data-driven sales within the media industry.
Strong network in the Advanced Advertising sector, preferably within media.
Ability to communicate the value of advanced data solutions to clients and understand their needs.
Strong understanding of the digital and Advanced Advertising ecosystem.
Expertise in the use and application of MRI-Simmons data, including applying it to new advanced television partnership opportunities.
Strong communication skills to mediate across teams and external parties and convey relevant information effectively.
Collaborative approach and ability to work as part of a team.
Exceptional relationship-management skills, including experience building relationships with key stakeholders, executive-level clients, and colleagues.
Strong negotiation skills and ability to understand and implement complex contracts and agreements.
Excellent consultative selling skills and familiarity with Challenger sales methodology and MEDDICC.
Ability to use knowledge of partners’ industries proactively to identify new business opportunities and make strategic recommendations.

Nice To Haves

Established contacts and relationships with media and streaming companies.
Advanced Advertising experience and a strong network in the sector, preferably within media.

Responsibilities

Develop sales opportunities with the Media vertical to grow the Insights, Planning, and Advanced Advertising business.
Lead or participate in Advanced Advertising presentations and help develop new Advanced Advertising product initiatives.
Negotiate, execute, and establish commercial terms for renewals, new business, and upsell opportunities, managing deals from presales and proposal through closing.
Work with Product, Commercial, and Operations leads to curate client input and help develop and prioritize new and upgraded solutions.
Manage internal sales processes, keeping CRM data up to date, ensuring sales orders are executed, and ensuring payments are received.
Work with Operations, Development, and Client Service to determine data or software requirements and resources needed for delivery.
Guide colleagues through advanced, data-driven opportunities.
Ensure client and partner reporting requirements are met and contractual obligations are fulfilled.
Help define the go-to-market strategy and promote new product initiatives.
Identify new business opportunities and partner with sellers across media, agencies, and audience-based marketplaces.

Benefits

Comprehensive healthcare plan, including medical, prescription, dental, and vision coverage.
Flexible spending accounts and a Health Savings Account, including company contributions.
Life and AD&D insurance.
401(k) retirement plan with company matching contributions.
Disability insurance.
Tuition reimbursement and education support.
Discretionary paid time off.
11 paid holidays.
Flexible working environment.
Volunteer time off.
LinkedIn Learning.
Employee Assistance Program (EAP).
Industry-leading parental leave.
Sales-based incentive or performance-based bonus.