VP, Retail Media

Swell Media•Dallas, KS

9d•Hybrid

About The Position

Swell Media is seeking a hands-on retail commerce and Retail Media Networks (RMN) leader to guide strategy and execution for brands across third-party marketplaces and traditional retail ecommerce platforms. The role leads major client relationships, solves complex retail growth challenges, and mentors commerce and RMN specialists while working closely with teams responsible for DTC, social media, and go-to-market strategies. It is a player-coach position that combines strategic leadership with direct involvement in retail consoles, commerce audits, and automation testing. The VP oversees commerce and retail media strategy across Amazon, Walmart, Target, Kroger, Home Depot, and other retail environments. The role is accountable for commerce revenue growth, marketplace share, retail advertising efficiency, digital shelf visibility, buy-box health, inventory productivity, and unified strategies across first-party vendor and third-party seller models. It also connects retail media with broader business outcomes through analytics, incrementality testing, margin analysis, attribution, and omnichannel reporting. As the escalation point for difficult performance, catalog, and attribution issues, the VP diagnoses problems and develops paths forward. The leader manages and develops a hands-on team, building systems, playbooks, and training. The position is hybrid, with two days in the office and three days working from home, at one of the listed Swell office locations: Portsmouth, New Hampshire; St. Louis or Kansas City, Missouri; Minneapolis, Minnesota; or Dallas, Texas. Visa sponsorship is not available; applicants must be authorized to work permanently in the United States without employer sponsorship.

Requirements

10+ years of experience in retail commerce and marketplace management.
Proven hands-on success with Amazon 1P and 3P, Walmart 1P and 3P, and Target 1P and 3P.
Extensive demonstrated experience running campaigns across multiple Retail Media Networks, such as Kroger, Home Depot, and Instacart.
Deep understanding of retail media dynamics, digital shelf management, inventory operations, and commerce metrics.
Proven ability to partner cross-functionally with DTC, paid social, and brand go-to-market teams.
Strong leadership skills and a dedicated player-coach approach.
Applicants must be legally authorized to work permanently in the United States without requiring employer sponsorship.

Nice To Haves

Hands-on experience with automation platforms such as PacVue and Opmtyzr.
Agency experience managing multi-brand client portfolios.
Brand-side experience dealing directly with Amazon, Walmart, Target, and agencies.
Deep experience with retail data clean rooms, such as Amazon Marketing Cloud, and advanced incrementality testing.
Strong opinions on retail media architecture backed by real-world performance data.

Responsibilities

Oversee strategy across marketplace platforms, traditional retail ecommerce sites, retail media networks, high-growth product brands, and omnichannel organizations.
Drive total commerce revenue growth and marketplace market share.
Optimize retail advertising efficiency, including ROAS/iROAS and TACoS.
Improve digital shelf visibility, buy-box health, and inventory productivity.
Develop unified retail strategies across 1P vendor and 3P seller models.
Lead retail campaign architecture, bid management automation, content optimization, catalog management, and detail page conversion efforts.
Connect retail media with DTC, paid social, and go-to-market initiatives.
Use retail analytics, clean room data, incrementality testing, channel margin analysis, attribution, and omnichannel impact reporting to guide decisions.
Diagnose and resolve retail performance issues, suppressed catalog listings, and retail media attribution problems.
Lead and mentor ad professionals, retail commerce specialists, and project managers.
Build systems, playbooks, and training to strengthen team capabilities.
Lead the agency’s important retail relationships and help clients address complex retail growth challenges.

Benefits

Career development opportunities.
Recognition programs.
Employee referral bonus.
Hybrid work schedule: two days in the office and three days working from home.
Fun and collaborative work environment.
Casual dress code.
Medical, dental, vision, life, and disability insurance coverage.
401(k) retirement plan with a 4% employer match.
Mental health and wellbeing support.
Flexible Time Off Policy.
Paid holidays, including agency soft closing from Christmas Eve through New Year's Day.
Paid leave options, including sick leave, medical leave for the employee and family, and parental leave.