VP Sales, Media
About The Position
The VP Sales will drive MRI-Simmons’ sales initiatives and growth across its Insights, Planning, and Advanced Advertising business, including data enrichment, multi-currency media planning, and activation solutions. This role collaborates with the Media vertical to develop sales opportunities, lead or participate in Advanced Advertising presentations, help shape product initiatives, and negotiate and finalize new-business and renewal contracts. The VP Sales identifies opportunities and partners with sellers across media, agencies, and audience-based marketplaces. The role also works cross-functionally with Product, Commercial, Operations, Development, and Client Service teams to develop and deliver solutions, support colleagues on advanced data-driven opportunities, meet client reporting and contractual commitments, and help define go-to-market strategy and promote new products. The position requires a strong existing network, ideally among media and streaming companies, and the ability to manage deals from presales and proposal through closing.
Requirements
- Bachelor’s degree.
- 10–15 years of experience in sales or business development in marketing research, Advanced Advertising, or data-driven sales within the media industry.
- A strong network in the Advanced Advertising sector, preferably within media.
- Ability to communicate the value of advanced data solutions to clients and understand their needs.
- Strong understanding of the Digital/Advanced Advertising ecosystem.
- Expertise in using and applying MRI-Simmons data, including to new advanced television partnership opportunities.
- Strong communication skills and ability to mediate across teams and external parties.
- Collaborative, team-oriented approach.
- Exceptional relationship management skills, including experience building relationships with key stakeholders, executive-level clients, and colleagues.
- Strong negotiation skills and ability to understand and implement complex contracts and agreements.
- Excellent consultative selling skills.
- Familiarity with the Challenger sales methodology and MEDDICC.
- Proactive use of partner-industry knowledge to identify business opportunities and make strategic recommendations.
- Must be in the United States at the time of application.
Nice To Haves
- Established contacts and relationships, ideally with media and streaming companies.
- Strong Advanced Advertising network, preferably within media.
Responsibilities
- Develop new sales opportunities for MRI-Simmons’ Insights, Planning, and Advanced Advertising business.
- Lead or participate in Advanced Advertising presentations and assist in developing new Advanced Advertising product initiatives.
- Negotiate, execute, and set commercial terms for renewals, new business, and upsell opportunities, managing deals from presales and proposal through closing.
- Collaborate with Product, Commercial, and Operations leads to gather client input and help develop and prioritize new and upgraded solutions.
- Manage internal sales processes, keeping CRM data current, ensuring sales orders are executed, and following through on payments.
- Work with Operations, Development, and Client Service to determine data, software, and resource requirements for delivery.
- Guide colleagues through advanced, data-driven opportunities.
- Ensure client and partner reporting requirements are met and contractual obligations are fulfilled.
- Work with the team to define go-to-market strategy and promote new product initiatives.
- Partner with sellers across media, agencies, and audience-based marketplaces.
Benefits
- Comprehensive healthcare plan covering medical, prescription drugs, dental, and vision.
- Flexible spending accounts and a Health Savings Account, including company contributions.
- Life and AD&D insurance.
- 401(k) retirement plan with company matching contributions.
- Disability insurance.
- Tuition reimbursement and education support.
- Discretionary paid time off.
- 11 paid holidays.
- Flexible working environment.
- Volunteer time off.
- LinkedIn Learning.
- Employee Assistance Program (EAP).
- Industry-leading parental leave.
- Sales-based incentive or performance-based bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
