VP, Revenue Marketing

BambooHR • Utah | Hybrid, UT

8d • Hybrid

About The Position

The Vice President, Revenue Marketing is responsible for leading BambooHR's revenue marketing strategy, pipeline generation engine, and demand creation transformation. This executive leader owns Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs while driving accountability for pipeline creation, funnel performance, forecasting accuracy, and marketing contribution to revenue.

This role will play a critical leadership role in BambooHR's transition to an AI-first revenue engine. As buyer behavior shifts toward AI-mediated discovery, evaluation, and purchasing, the Vice President will help define how BambooHR evolves its marketing organization, technology stack, operating model, and demand generation strategy to remain competitive in a rapidly changing environment. Success requires a unique combination of strategic leadership, operational rigor, technical depth, and the ability to lead large-scale organizational transformation.

The Vice President serves as a strategic partner to the CMO and collaborates closely with Sales, Revenue Operations, Product, Partnerships, and Executive Leadership to shape the future of revenue generation at BambooHR.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• 12+ years of progressive experience in demand generation, revenue marketing, growth marketing, or related leadership roles.
• Proven experience leading revenue marketing organizations within B2B SaaS or other high-volume B2B environments.
• Demonstrated ownership of significant pipeline targets and measurable revenue outcomes.
• Experience managing annual marketing investments exceeding $50M.
• Deep expertise in modern marketing technology, revenue operations, marketing automation, attribution, analytics, and demand generation systems.
• Demonstrated success implementing AI technologies to improve marketing performance, operational efficiency, pipeline generation, or customer acquisition.
• Strong understanding of how AI is transforming buyer behavior, digital discovery, customer acquisition, and revenue generation.
• Experience leading organizations through significant transformation, organizational change, and evolving market conditions.
• Strong executive communication, presentation, and decision-making skills.
• Proven ability to build alignment across Marketing, Sales, Product, Revenue Operations, and Executive Leadership teams.
• Strong analytical, forecasting, and problem-solving capabilities with a data-driven approach to decision making.

Nice To Haves

• MBA or advanced degree
• Experience leading AI-first marketing transformation initiatives.
• Experience building or scaling agentic, automation-driven, or AI-enabled demand generation programs.
• Experience supporting outbound sales motions, partner ecosystems, and multi-channel pipeline generation strategies.
• Experience with AI-search visibility, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or emerging discovery channels.
• Experience within HCM, HR technology, payroll, workforce management, or adjacent SaaS categories.
• Experience with self-service, product-led growth, or digital commerce models.
• Experience operating in international or multi-region demand generation environments.

Responsibilities

• Lead and develop leaders and teams across Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs.
• Recruit, hire, develop, and retain high-performing marketing talent.
• Establish organizational priorities, performance expectations, and accountability measures.
• Conduct performance evaluations and provide coaching, mentorship, and career development.
• Oversee department planning, resource allocation, organizational design, and budget management.
• Handle employee relations matters in accordance with company policy.
• Own BambooHR's revenue marketing strategy and pipeline generation performance across the full customer acquisition funnel.
• Establish forecasting rigor, pipeline management processes, and performance reporting that provide executive visibility into pipeline health, risks, and opportunities.
• Lead BambooHR's transition from a traditional inbound-led demand model to a diversified, AI-first revenue generation engine.
• Develop and execute strategies that improve performance across mid-funnel and bottom-funnel conversion points, including nurture, outbound, partner-generated pipeline, paid media, and lifecycle programs.
• Define and implement the organization's AI-powered demand generation strategy, leveraging emerging technologies, automation, predictive analytics, and agentic workflows to improve efficiency and effectiveness.
• Partner closely with Sales, SDR, Partnerships, Revenue Operations, and Product leaders to improve funnel conversion, pipeline velocity, and revenue outcomes.
• Drive adoption of modern revenue technologies and AI-enabled workflows that improve how marketing teams operate, execute, measure, and scale.
• Establish measurement frameworks that connect marketing investment to pipeline creation, revenue impact, and long-term business growth.
• Oversee optimization of marketing channels, programs, and investments to maximize pipeline generation and return on investment.
• Lead development of BambooHR's future-state demand generation capabilities, including AI-mediated discovery, emerging growth channels, partner ecosystems, and scalable outbound programs.
• Manage annual marketing investments exceeding $50M and ensure disciplined allocation of resources against company objectives.
• Serve as a strategic advisor to executive leadership on pipeline performance, revenue growth strategy, AI-driven market shifts, and demand generation investments.
• Foster a culture of innovation, accountability, experimentation, and measurable business impact across the revenue marketing organization.

Benefits

• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace

What This Job Offers

• Job Type: Full-time
• Career Level: Executive