VP, Product Marketing

Genesys•Raleigh, NC

1d•$221,700 - $389,900•Remote

About The Position

Genesys is shaping the future of customer experience, bringing together AI, people, and technology to help organizations deliver better customer and business outcomes. We’re looking for a VP of Product Marketing who can turn that ambition into a compelling market story and help customers see what’s possible. Reporting to the SVP, Product Marketing, you will lead product marketing across Genesys, connecting the capabilities of our Agentic Orchestration for CX platform to clear customer value. Your organization will span product marketing, executive messaging, and customer growth marketing, giving you the opportunity to shape how customers understand, adopt, and expand their use of Genesys. This role sits within the GM, Head of Product’s organization. You’ll work closely with product and engineering leaders to understand our technology, influence how we bring innovation to market, and translate capabilities into outcomes that matter: better customer experiences, more effective teams, and business growth. You bring strong product marketing fundamentals and the perspective to connect individual innovations into a bigger story. You’re equally comfortable shaping a market narrative, working through a product launch, and refining a keynote. You enjoy engaging customers, analysts, and the press, and you can make complex technology meaningful to both business and technical audiences. You also bring practical experience with AI. You’ve applied it to your own work, helped your team build better workflows, and can share concrete examples of what you’ve learned. As a leader, you create clarity, develop talent, and inspire teams to do ambitious work grounded in customer value.

Requirements

15+ years of experience in product marketing, product management, or marketing leadership, including senior-level responsibility across multiple products or an enterprise platform
Demonstrated success leading and scaling global teams, including hiring, coaching, developing leaders, and establishing accountability for results
Proven track record of developing differentiated products and platform positioning and messaging for customers, executives, and industry analysts
Strong product and technical fluency, with the ability to translate complex enterprise software, cloud, AI, automation, and platform capabilities into clear customer and business value
Extensive experience leading major product launches and go-to-market strategies that support enterprise adoption, customer growth, and market differentiation
Practical experience applying AI to individual and team workflows, combined with an informed perspective on the role of AI in enterprise software and customer experience
Exceptional executive communication and presentation skills, including experience developing or delivering keynotes and engaging with customers, analysts, and the press
Demonstrated ability to operate at both strategic and hands-on levels, from shaping market strategy and organizational direction to refining messaging, launch plans, and executive presentations

Nice To Haves

Bachelors, MBA or other relevant advanced degree
Experience marketing enterprise SaaS, cloud, customer experience, contact center, AI, automation, or platform technologies
Experience influencing product and go-to-market strategy within a complex global technology organization
Strong understanding of enterprise customer adoption and expansion strategies

Responsibilities

Product positioning and messaging. Shape how the market sees Genesys, connecting Agentic Orchestration for CX to outcomes customers care about: better experiences, more effective teams, and business growth.
AI vision and thought leadership. Partner with product and executive leaders to show what’s possible with AI and how it can create meaningful value for customers.
Product launches and go-to-market strategy. Bring our most important innovations to market, translating technical capabilities into compelling use cases, clear business value, and customer adoption.
Executive messaging and event content. Create the stories behind our biggest moments, connecting the Genesys vision to customer impact through executive narratives, product keynotes, and flagship events.
Customer growth marketing. Help customers unlock more value from Genesys through segmentation, messaging, and programs that drive AI adoption and expansion alongside sales and customer success.
Customer evidence and industry engagement. Turn measurable customer outcomes into powerful proof points, bringing those stories to customers, analysts, and industry audiences.
Team leadership. Build and inspire a global team across product marketing, executive messaging, and customer growth, grounding the work in customer value and embedding AI into how the team delivers.