VP, Product Marketing

Moloco•San Francisco, CA

5d•Hybrid

About The Position

Moloco is seeking a VP of Product Marketing to lead product marketing across all of Moloco's product areas and at the company level. This role is crucial for articulating the value of Moloco's AI-powered advertising solutions to the market, from high-level company messaging to detailed technical storytelling. The VP will establish the product marketing function's operating model, integrate it into the product lifecycle, and position Moloco as an authority in AI-driven advertising. Reporting to the CMO and serving on the marketing leadership team, this individual will lead a team of product marketers and collaborate closely with product, GTM, and shared marketing functions.

Requirements

12+ years of marketing experience, including senior product marketing leadership at an enterprise technology company.
Deep product marketing domain expertise, including fluency with PMM frameworks, organization models, and models for integrating product marketing into the product lifecycle, ideally across a multi-product portfolio.
Deep fluency with digital advertising, performance marketing, and the broader ad ecosystem (measurement, attribution, privacy, supply), and credibility with performance marketers and technical buyers.
Ability to move fluently between simple, differentiated company-level positioning and deeply technical product marketing and storytelling.
Experience building the operating system of a product marketing function (launch tiers, alignment rituals, messaging standards).
Experience building and running a content and thought leadership program end-to-end, including partnerships and data-driven flagship reports, with a track record of turning customer results into case studies.
Experience designing a model for product storytelling (cadence, tiers, channels, owners) and understanding how product stories travel across owned, earned, and social channels.
Experience owning and evolving a company website as a strategic asset.
Experience adapting product marketing for distinct customer segments and geographies without forking the core positioning.
Experience building and leading a high-performing product marketing organization, developing talent and creating leverage.
Comfortable and compelling on stage and in industry forums.
Curiosity about AI.

Nice To Haves

Experience integrating product marketing into the product lifecycle at optimal points.
Experience with AI tools in everyday work.

Responsibilities

Own product naming, positioning, messaging, and enablement across all surfaces and product areas.
Integrate product marketing into the product development lifecycle to ensure market and customer insights shape product development and launches.
Develop and manage product marketing processes and frameworks, including positioning alignment, launch planning, and messaging standardization.
Own and execute Moloco's content and thought leadership strategy, including content partnerships, data reports, case studies, external product roadmaps, and educational content.
Develop a model for product storytelling, product launches, technical blog posts, and external product updates across multiple channels.
Own and evolve the Moloco website as a strategic asset for positioning and products.
Partner with GTM and product teams on market analysis, competitive analysis, and voice-of-customer insights.
Manage segment-based product marketing for key customer and geographic audiences.
Build and lead a high-performing product marketing organization.
Serve as a strategic voice on the marketing leadership team.
Speak publicly on Moloco products, industry trends, and AI advertising best practices.
Apply AI tools in everyday work.