VP, Product Management, Social
About The Position
The VP, Product Management, Social will define the vision, strategy, and roadmap for a portfolio of products supporting audience intelligence, social activation, creator workflows, reporting, measurement, and emerging AI-powered capabilities across dentsu’s media technology ecosystem. This highly visible leadership role influences senior stakeholders and partners across business and technology teams to drive products from concept through launch and adoption. The role sets a multi-year vision for dentsu’s social activation portfolio, identifies market opportunities, and converts complex business challenges into product strategies and measurable outcomes. It leads cross-functional initiatives, prioritizes investments and platform enhancements, and ensures delivery remains aligned with strategic goals. The VP also transforms bespoke client solutions into scalable offerings, improves workflows through automation and integration, and establishes operating models for adoption, onboarding, support, reporting, and growth. The position partners with senior leaders across social, media, technology, data, commercial, and product organizations. It contributes to executive presentations, client discussions, demonstrations, and new business opportunities, while serving as a trusted advisor on social technology, activation, audience intelligence, and product strategy. The role is listed as remote in Maryland, with flexibility to attend an office when required by company or client needs.
Requirements
- 10+ years of experience in product management, product strategy, AdTech, MarTech, media technology, SaaS, or a related field.
- Experience building product vision and strategy, not just managing features or backlogs.
- Deep understanding of social media technologies, workflows, and activation platforms.
- Experience leading large cross-functional initiatives with multiple stakeholders and competing priorities.
- Ability to translate complex technical concepts into clear business decisions and actionable plans.
- Exceptional executive communication and stakeholder management skills.
Responsibilities
- Develop and communicate a multi-year product vision for dentsu’s social activation portfolio.
- Identify market opportunities across social media, creator marketing, audience intelligence, AI, identity, privacy, and workflow automation.
- Turn ambiguous business challenges into actionable product strategies and measurable outcomes.
- Lead cross-functional product initiatives involving business, engineering, data, design, operations, and external partners.
- Prioritize investments, features, integrations, and platform enhancements based on customer needs and business impact.
- Ensure products move from vision to delivery while maintaining alignment with strategic goals.
- Transform one-off client solutions into repeatable, productized offerings.
- Improve workflows through automation, orchestration, and platform integration.
- Establish operating models that support adoption, onboarding, support, reporting, and long-term growth.
- Partner with senior leaders across social, media, technology, data, commercial, and product organizations.
- Support executive presentations, strategic client discussions, product demonstrations, and new business opportunities.
- Serve as a trusted advisor on social technology, activation, audience intelligence, and product strategy.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401(k)
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
