VP of Web Services

IMPACT • Cheshire, CT

2d • $140,000 - $150,000 • Hybrid

About The Position

IMPACT is hiring a VP of Web Services to build and lead its Web practice through its next phase of growth. The role owns Web as a business, including revenue, profitability, service offerings, pricing, delivery, and team leadership. The leader will develop new sources of demand and offerings, including AI-powered websites and new price points, while delivering the practice’s 2027 results and building a sustainably profitable practice for 2028 and beyond.

The Web practice includes website redesigns, migrations, website training, conversion rate optimization (CRO), and the TRUST Theme. Sites should support buyer decision-making and be straightforward for clients to manage themselves. The VP will use AI to accelerate design and development while ensuring people remain accountable for reviewing the quality of generated code, content, and design.

The VP will report to the Integrator and collaborate with the VPs of EC Coaching & Training, HubSpot & Technology Services, and Paid Media Services, as well as Marketing & Sales. The position is hybrid, with the Cheshire, Connecticut area preferred. Candidates outside Connecticut may be considered if they work East Coast hours and can travel to the office and events. Occasional travel is expected, with the posting also noting two internal events and three to four sponsored external events per year.

Working hours are 9:00 AM to 5:00 PM Eastern Time, with flexibility for independent work outside client meetings and team rituals. Base salary is $140,000–$150,000, with a performance incentive tied to the role’s scorecard (OTE of $215,000) and an additional three-year target incentive.

Requirements

• At least 7 years of experience in web strategy, design, or development.
• Experience leading a web practice or agency team with its own revenue and margin.
• Hands-on experience delivering websites on HubSpot CMS, including migrations.
• Ability to scope and price projects effectively and protect margins when scope changes.
• Experience establishing and maintaining a launch QA standard.
• Comfort leading sales conversations and closing projects.
• An AI-forward approach to design and development in which AI accelerates work and people own quality.

Nice To Haves

• Experience with CRO and post-launch optimization.
• Experience building or selling website themes or templates.
• Familiarity with Endless Customers / They Ask, You Answer.
• Expertise in accessibility and performance.
• Based in Connecticut is strongly preferred; candidates elsewhere should commit to East Coast hours and be able to travel to the office and events.

Responsibilities

• Own the Web practice’s revenue and profitability.
• Develop demand for the practice through appropriate projects and offerings, including AI-powered websites and new price points.
• Discover and price project scope, complexity, revisions, and support before work begins; ensure custom requests are priced appropriately.
• Respond promptly to opportunities from Marketing & Sales and coaches, scope opportunities, and close custom and expanded projects.
• Maintain current forecasts and raise likely performance misses early.
• Deliver projects on schedule and within approved scope and budget; document and obtain approval for scope changes before work begins.
• Set and enforce launch quality standards for usability, accessibility, performance, and conversion.
• Use AI to accelerate production while ensuring a person reviews generated code, content, and design.
• Agree on business goals for each project, including how the website supports buyer decisions and client growth.
• Identify at-risk projects and clients early and lead documented recovery plans.
• Ensure clients can edit, manage, and own their sites through appropriate access, documentation, and training.
• Recommend ongoing optimization when it provides clear value, without creating client dependence on IMPACT.
• Shape and maintain the service lineup—including redesigns, migrations, website training, CRO, and the TRUST Theme—based on market demand, client feedback, and team capabilities.
• Keep offerings repeatable, making custom exceptions intentional and pricing them for their actual effort.
• Fix or retire offers that do not sell or deliver, and recommend new offers and pricing changes through the approval process.
• Coordinate cross-practice handoffs through each client’s Relationship Owner, particularly when a website launch affects Paid Media campaigns or HubSpot setup.
• Contribute expertise to marketing and sales through content, events, and sales conversations, and contribute to the Endless Customers Academy.
• Test AI and process improvements and share effective practices with other practices.
• Lead, develop, and hold designers, developers, and strategists accountable through clear expectations, measurable goals, and regular feedback.
• Address performance problems and capability gaps promptly.

Benefits

• Medical, dental, and vision insurance, with IMPACT covering a significant share of premiums.
• 401(k) with a 100% match up to 3%, plus a 50% match up to 5%.
• Company-paid life insurance.
• Paid parental leave.
• Flexible PTO.
• Performance incentive tied to the role’s scorecard, with OTE of $215,000, plus an additional three-year target incentive.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed