VP of HubSpot & Technology Services

IMPACT • Cheshire, CT

2d • Hybrid

About The Position

IMPACT is hiring a leader to build and run its HubSpot and Technology practice, helping clients’ sales and marketing teams adopt their platforms and use them to grow. The role owns the HubSpot partnership day to day, helps select future training platforms, and is responsible for growing the practice beyond its current referral sources. The VP will set priorities, make operating decisions, identify underperforming results or offerings, and lead changes to deliver the practice’s 2027 goals while establishing profitable growth into 2028 and beyond.

The leader will have room to shape the practice’s services, pricing, and delivery approach within defined parameters. The focus is on building a capable team, delivering measurable client outcomes, and helping clients run their own systems without unnecessary complexity or lock-in. The position also keeps training current as HubSpot and other technology platforms evolve, including changes driven by AI.

IMPACT helps businesses build trust and become more recommended, trusted, and chosen through the Endless Customers System, which includes content, video, sales alignment, websites, and visibility in AI search. It is also a HubSpot Diamond Partner and offers website redesign and paid media management. Its clients typically have $5–100 million in revenue and work in industries such as home services, manufacturing, retail, and professional services.

The position is hybrid, with the Cheshire, Connecticut area preferred. Candidates outside Connecticut may be considered if they work East Coast hours and can travel to the office and events. Occasional travel is expected, including internal and sponsored external events and HubSpot events. Working hours are 9:00 a.m. to 5:00 p.m. Eastern Time, with flexibility for independent work outside client meetings and team rituals.

The VP reports to the Integrator and works closely with the Visionary, who owns the executive-level HubSpot relationship. The role also collaborates with the VPs of EC Coaching & Training, Web Services, and Paid Media Services, as well as Marketing & Sales.

Requirements

• At least 5 years of hands-on HubSpot experience across Marketing, Sales, and Service Hubs, with current certifications.
• Experience leading a training, enablement, or consulting practice with its own revenue.
• Focus on adoption and ability to provide examples of measuring how teams use a platform after training.
• Experience managing a HubSpot or other software partnership, including partner-tier requirements.
• Comfort leading sales conversations and closing engagements.
• AI-forward approach, including staying current on AI features in HubSpot and other tools and using AI to scale delivery.
• Connecticut-based candidates are strongly preferred; candidates outside Connecticut must commit to East Coast hours and be able to travel to the office and events.

Nice To Haves

• Experience with other CRMs or tools, such as HighLevel, ServiceTitan, or Notion.
• Experience building training curricula or certification programs.
• Familiarity with Endless Customers / They Ask, You Answer.
• Comfort on camera and speaking in front of a room.

Responsibilities

• Own the practice’s revenue and profitability.
• Follow up quickly on opportunities from Marketing & Sales and coaches, and scope and close custom or expanded engagements.
• Keep forecasts current.
• Identify at-risk clients early and lead documented recovery plans.
• Recommend renewals and expansions only when there is a clear next outcome for the client.
• Certify trainers on the platforms they teach and regularly review training quality.
• Keep training materials current as HubSpot and other tools release new features.
• Coordinate training scope and sequencing with Web, Paid Media, and coaching teams so shared client processes are not redesigned in isolation.
• Track HubSpot partner-tier requirements and maintain a dated plan to close gaps and reach Elite status.
• Keep deal registration and team certifications current.
• Develop pipeline through HubSpot referrals, co-marketing, and partner-program opportunities.
• Grow the HubSpot partner tier through client-appropriate, profitable work rather than unnecessary license sales.
• Shape the training lineup based on market demand, client feedback, and the team’s delivery strengths.
• Evaluate new platforms, including other CRMs and Notion.
• Fix or retire offers that do not sell or deliver, and recommend new offers and pricing changes.
• Coordinate cross-practice handoffs through each client’s Relationship Owner.
• Contribute expertise to marketing and sales through content, events, and sales conversations, and contribute to the Endless Customers Academy.
• Test AI and process improvements and share effective practices with other teams.
• Lead, develop, and hold the team accountable through clear expectations, measurables, and regular feedback.
• Ensure the team has the skills, tools, certifications, and documentation it needs.
• Help clients own and run their systems, avoid unnecessary complexity, and keep training current as platforms change.

Benefits

• Medical, dental, and vision insurance, with IMPACT covering a significant share of premiums.
• 401(k) with a 100% match up to 3%, plus 50% up to 5%.
• Company-paid life insurance.
• Paid parental leave.
• Flexible PTO.
• Base salary of $125,000–$135,000, plus a performance incentive tied to the role’s scorecard, with OTE of $190,000 and an additional three-year target incentive.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed