VP of HubSpot & Technology Services

IMPACT • Cheshire, CT

4d • $125,000 - $135,000 • Hybrid

About The Position

IMPACT is hiring a leader to build and run its HubSpot and Technology practice, helping clients’ sales and marketing teams adopt their platforms and use them to grow. The role owns the HubSpot partnership’s day-to-day operations and helps determine which additional platforms IMPACT will train clients on. The practice is expected to grow beyond referrals from Endless Customers coaching clients by developing new sources of demand through the HubSpot partnership and other technologies.

The VP will set the practice’s priorities and plan, make day-to-day decisions, monitor performance, and take action when results or client offerings are off track. The role is accountable for delivering the practice’s 2027 results and building a profitable operation that can continue to grow into 2028 and beyond. The VP can shape services, pricing, and delivery within established parameters, and is expected to build a team that collaborates effectively and delivers measurable client outcomes.

The role focuses on helping clients own and operate their systems without unnecessary complexity or lock-in. The VP will keep training current as HubSpot and other platforms evolve, including amid ongoing changes in AI capabilities. The VP reports to the Integrator and works closely with the Visionary, who owns the executive-level HubSpot relationship, as well as leaders in coaching and training, web services, paid media, and Marketing & Sales.

The position is hybrid, with the Cheshire, Connecticut area preferred. Candidates outside Connecticut may be considered if they commit to East Coast hours and can travel to the office and events. Occasional travel is expected, including two internal events and three to four sponsored external events per year, plus HubSpot events. Working hours are 9:00 AM to 5:00 PM Eastern Time, with flexibility for independent work outside client meetings and team rituals.

Requirements

• At least 5 years of hands-on HubSpot experience across Marketing, Sales, and Service Hubs, with current certifications.
• Experience leading a training, enablement, or consulting practice with its own revenue.
• Ability to measure training by subsequent platform use and provide examples of adoption outcomes.
• Experience managing a HubSpot or other software partnership, including partner-tier requirements.
• Comfort leading sales conversations and closing engagements.
• An AI-forward approach, including familiarity with AI features in HubSpot and other tools and using AI to scale delivery.
• Connecticut location is strongly preferred; candidates outside Connecticut must commit to East Coast hours and be able to travel to the office and events.

Nice To Haves

• Experience with other CRMs or tools such as HighLevel, ServiceTitan, or Notion.
• Experience building training curricula or certification programs.
• Familiarity with Endless Customers or They Ask, You Answer.
• Comfort on camera and speaking in front of a room.

Responsibilities

• Own the practice’s revenue and profitability.
• Respond promptly to opportunities from Marketing & Sales and coaches, and scope and close custom and expanded engagements.
• Keep forecasts current.
• Identify at-risk clients early and lead documented recovery plans.
• Recommend renewals and expansions only when they provide a clear next outcome for the client.
• Certify trainers on the platforms they teach and regularly review training quality.
• Keep training materials current as HubSpot and other tools release features.
• Coordinate training scope and sequencing with Web, Paid Media, and coaching teams so shared client processes are not redesigned in isolation.
• Manage HubSpot partner-tier requirements, maintain a dated plan to address gaps, and work toward Elite status.
• Keep deal registration and team certifications current.
• Develop pipeline from HubSpot referrals, co-marketing, and partner-program opportunities.
• Grow the HubSpot partner tier through client-appropriate, profitable work rather than unnecessary license sales.
• Shape the training lineup based on market demand, client feedback, and the team’s interests.
• Evaluate new platforms, including other CRMs and Notion.
• Fix or retire offers that do not sell or deliver, and recommend new offers and pricing changes.
• Coordinate cross-practice handoffs through each client’s Relationship Owner.
• Contribute expertise to marketing and sales through content, events, and sales conversations, and to the Endless Customers Academy.
• Test AI and process improvements and share effective approaches with other practices.
• Lead, develop, and hold the team accountable through clear expectations, measurables, and regular feedback.
• Ensure the team has the skills, tools, certifications, and documentation it needs.

Benefits

• Medical, dental, and vision insurance, with IMPACT covering a significant share of premiums.
• 401(k) with a 100% match up to 3% and a 50% match up to 5%.
• Company-paid life insurance.
• Paid parental leave.
• Flexible PTO.
• Performance incentive tied to the role’s scorecard, with an OTE of $190,000.
• Additional three-year target incentive.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed