VP of Sales South Region (Miami)

Noblewood•,

11d•Onsite

About The Position

Noblewood Group, a privately owned producer and global distributor of super-premium spirits, is seeking a Vice President of Sales to lead Beluga Vodka’s commercial success across the Southern United States. The role is based in Miami and covers TX, FL, GA, SC, LA, TN, AR, and OK, with Florida as the core market. The position is a senior, field-first leadership role focused on regional sales teams, distributor partnerships, VIP and top on- and off-premise accounts, and Beluga’s performance in the luxury spirits category. The VP reports directly to the Managing Director/CEO, Noblewood USA. The VP will lead and develop regional sales managers, set commercial objectives and KPIs, and build and execute the South Region growth strategy. The role oversees distributor planning and performance, strategic luxury account relationships, regional brand visibility and activations, and performance reporting through the company CRM. The position requires intensive field work and multi-state travel.

Requirements

7–10+ years of leadership experience in spirits or wine sales, including significant experience managing teams and distributors.
Proven success leading large multi-state regions with luxury, premium, or super-premium brands.
Strong understanding of Southern U.S. markets, including Florida, Texas, and the Southeast, as well as high-end on-premise environments, luxury hotels and restaurants, and nightlife.
Demonstrated ability to manage sales managers, develop talent, and build high-performance teams.
Expertise in distributor management, forecasting, route-to-market strategy, and commercial planning.
Exceptional interpersonal and communication skills, with the ability to influence executives, distributors, and VIP accounts.
Highly organized and independently driven, with the ability to manage complex, multi-state operations.
Willingness to undertake intensive field work and multi-state travel.
Valid driver’s license and personal vehicle for market visits.
Strong proficiency with Microsoft Office and CRM systems.

Responsibilities

Lead, coach, and develop Beluga sales managers across the South Region.
Set strategic objectives, performance KPIs, and execution standards for field teams, aligned with national and global brand priorities.
Foster accountability, motivation, and high performance across the sales organization.
Build and execute the South Region commercial strategy to accelerate growth across priority and developing markets.
Deliver regional goals for volume growth, distribution gains, menu placements, visibility, and financial performance.
Identify new market opportunities and lead expansion into high-value territories and luxury hospitality segments.
Manage distributor partners across the Southern states, aligning on forecasting, programming, pricing, and performance.
Conduct regular distributor business reviews, develop annual plans, and strengthen Beluga’s influence within distributor networks.
Optimize inventory, pricing consistency, incentive programs, and execution standards across assigned markets.
Oversee engagement with luxury accounts, including nightlife venues, premium restaurants, lounges, luxury hotels, resorts, and VIP partners.
Secure and maintain premium visibility, menu placement, and activation opportunities in influential accounts.
Support field teams in high-stakes negotiations, key openings, and regional hospitality partnerships.
Drive execution standards for Beluga’s presence across menus, back bars, shelves, and high-traffic areas.
Ensure point-of-sale materials, staff training, and brand activations reflect Beluga’s luxury positioning.
Build Beluga’s influence through strategic events, collaborations, and on-premise experiences.
Oversee regional performance metrics and ensure sales teams and distributors meet monthly, quarterly, and annual KPIs.
Ensure accurate CRM reporting of sales performance, distribution gains, staff training, competitive insights, and special projects.
Use data-driven insights to refine strategy, address market challenges, and anticipate opportunities.