VP of Sales

Reeco • Remote,

8h

About The Position

Reeco is seeking an exceptional VP of Sales to lead the next chapter of its growth. This is not a traditional software sales leadership role; Reeco is looking for a builder who can develop deep relationships with hospitality leaders while building a modern, AI-driven revenue organization. The ideal candidate understands that the future of sales involves leveraging technology, automation, data, and AI for a smarter sales approach. The VP of Sales will work directly with the founders and leadership team to define go-to-market strategy, scale revenue, develop talent, strengthen Reeco's brand in the hospitality industry, and establish it as the category leader in AI-powered hospitality operations. The ideal candidate combines hospitality expertise, commercial excellence, operational thinking, and a passion for technology.

Requirements

• 10+ years of successful B2B SaaS sales experience
• 5+ years leading high-performing sales teams
• Proven history of exceeding revenue targets
• Experience managing complex enterprise sales cycles
• Strong executive presence and communication skills
• Exceptional relationship-building capabilities
• Deep understanding of consultative and value-based selling
• Strong analytical and strategic thinking skills
• Experience operating in fast-growing startup environments
• AI-Native Mindset: Must be using AI tools (e.g., Claude, ChatGPT, Gemini, Cursor) for data analysis, dashboard building, workflow automation, prospect research, meeting preparation, forecasting, and personal productivity enhancement. Must be technically minded and excited to use technology to move faster.
• Ambitious without ego
• Competitive but collaborative
• Curious about technology
• Obsessed with customer outcomes
• High ownership
• Low politics
• Relationship-first
• Startup-minded
• Comfortable with change
• Energized by building
• Naturally optimistic
• Cares more about creating impact than protecting a title
• Enjoys rolling up sleeves
• Loves building relationships
• Embraces technology
• Excited to help transform an industry that desperately deserves better software

Nice To Haves

• Hospitality technology experience
• Hotel operations experience
• Hotel management company experience
• Procurement, finance, AP automation, payments, ERP, or operational software experience
• Existing relationships within the hospitality industry
• Experience selling to multi-property organizations

Responsibilities

• Drive Revenue Growth: Own and exceed company revenue targets, develop and execute Reeco's sales strategy, scale new customer acquisition across management companies, ownership groups, and hotel operators, expand strategic enterprise accounts, build a predictable and scalable revenue engine, and improve forecasting accuracy and pipeline management.
• Build and Lead a High-Performing Team: Recruit, develop, and inspire top sales talent, establish a culture of accountability, excellence, and continuous improvement, coach team members through complex sales cycles, create repeatable sales processes and methodologies, and develop future sales leaders within the organization.
• Become a Trusted Advisor to the Industry: Build executive relationships across hospitality organizations, engage directly with owners, operators, CFOs, procurement leaders, and executive teams, represent Reeco at industry conferences, customer events, webinars, and strategic meetings, and help shape how the hospitality industry thinks about procurement, AP automation, inventory, and AI.
• Build an AI-Native Revenue Organization: Use AI to improve prospecting, account planning, forecasting, coaching, and productivity, build dashboards, reporting, and workflows independently when needed, leverage modern AI tools to move faster and make better decisions, continuously identify opportunities to automate manual work, and help define what an AI-native sales organization should look like.
• Partner with Leadership: Work closely with the founders on company strategy, provide market feedback to Product and Engineering, influence pricing, packaging, positioning, and partnerships, and help shape the long-term vision of the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed