VP Of Sales & Marketing

Premier Aviation Services Day LLC•Vandalia, OH

8d•Onsite

About The Position

The Vice President of Sales & Marketing is a senior executive responsible for driving revenue growth, brand positioning, and customer experience excellence across Premier’s Charter, MRO, and FBO businesses. This position is an on-site role in Dayton, Ohio. This role is not a sales-only position. Marketing leadership, brand development, and demand generation are core responsibilities. Reporting directly to the CEO, this role will lead the development and execution of Premier’s commercial strategy, overseeing both sales and marketing functions while fostering a culture of collaboration and cross-selling grounded in real aviation operating dynamics.

Requirements

8–10+ years of executive leadership experience overseeing both sales and marketing functions.
Demonstrated success growing aviation, transportation, or high-end service businesses.
Proven experience in both B2C and B2B environments.
Deep understanding of retail vs. wholesale charter dynamics, FBO operations and customer behavior, and MRO sales cycles and operator decision-making.
Strong background in digital marketing, CRM systems, and modern sales enablement tools.
Strategic, analytical, and highly collaborative leadership style.
Exceptional communication and relationship-building skills.
Ability to thrive in a remote executive role with frequent travel.

Responsibilities

Develop and execute an integrated sales and marketing strategy across Charter, MRO, and FBO business lines.
Establish revenue goals, KPIs, forecasting models, and performance metrics aligned with Premier’s growth objectives.
Serve as a key member of the executive leadership team, contributing to long-term strategic planning and expansion initiatives.
Ensure commercial strategies align with operational capacity, service quality, and safety priorities.
Lead growth initiatives focused on end-passenger retail charter demand, not aircraft ownership.
Design and deploy FBO-based retail charter targeting programs.
Create training programs and playbooks for Customer Service Representatives, Line Service Technicians, and FBO General Managers to identify and introduce Premier Charter services.
Provide strategic leadership for wholesale charter relationships without direct transactional involvement.
Ensure wholesale charter activity supports fleet utilization goals, aligns with margin and brand objectives, and does not conflict with retail charter positioning.
Maintain senior-level broker relationships while empowering operational teams to manage day-to-day execution.
Drive MRO revenue growth by targeting current base tenants, frequent transient operators, and operators at competing airports.
Develop structured outreach programs to convert FBO customers into long-term MRO clients.
Lead initiatives to capture MRO business from competitor FBO base tenants by emphasizing service quality, turnaround time, transparency, and relationship-driven execution.
Partner with MRO leadership to align sales strategy with capacity planning and service delivery excellence.
Increase FBO utilization by strengthening relationships with operators already engaged through MRO services.
Position Premier FBOs as preferred stops for operators flying regionally and nationally.
Work closely with FBO General Managers to identify high-value operator and aircraft profiles, increase fuel loyalty, hangar occupancy, and ancillary service utilization.
Ensure frontline teams understand when and how to surface MRO and charter opportunities appropriately.
Develop and execute intentional, aviation-realistic cross-selling strategies that enhance customer experience while increasing lifetime value.
Encourage MRO customers to utilize Premier FBO services and consider charter.
Proactively market MRO services to Premier FBO base tenants, transient operators, competitor FBO base tenants, and nearby airports.
Establish structured programs that allow FBO teams to introduce retail charter offerings to passengers of third-party operators.
Ensure wholesale charter benefits indirectly from strong FBO and MRO experiences without channel conflict.
Build a company-wide culture of collaboration through training, incentives, and leadership alignment.
Own Premier’s brand strategy across all business lines.
Lead digital marketing initiatives focused on brand awareness, lead generation, and account-based marketing (ABM).
Oversee CRM, marketing automation, and data strategy.
Ensure consistent messaging across websites, sales materials, events, and digital campaigns.
Measure and optimize marketing ROI through data-driven reporting.
Build, mentor, and lead integrated sales and marketing teams across Charter, MRO, and FBO.
Establish a performance-driven, collaborative culture with clear accountability.
Partner closely with Operations, Finance, and executive leadership to ensure seamless execution.
Act as a visible leader across all Premier locations through regular on-site engagement.