VP of Marketing

UMT - Internal•New York, NY

3h•Hybrid

About The Position

UnitedMasters is seeking a VP of Marketing to join their team in Brooklyn, New York. This role is hybrid, with four days in-office and one day remote. The VP of Marketing will be responsible for building and scaling a social presence that moves at the speed of culture, turning UnitedMasters' social channels into a defining advantage. This includes leading a culturally fluent, fandom-native social strategy, setting the company apart from competitors, and building the team, operating model, and content engine to achieve these goals. The role also involves creating and executing a 360 marketing strategy to attract, retain, and engage artists and brands, owning the marketing budget, developing product positioning, and leading brand, PR, and paid marketing efforts. The VP will also serve as a connective thread across various departments, unifying the company's narrative and building efficient cross-functional processes.

Requirements

10+ years of marketing leadership with deep, demonstrable expertise in social media. You are a social-first marketing leader, not a generalist who happens to oversee social.
Demonstrated ability to build and scale social channels with cultural relevance and creative ambition.
Experience growing consumer mobile, web, and/or enterprise-SaaS products, with clear results on business metrics and revenue growth.
Experience managing both qualitative and quantitative customer research.
Strong management experience leading cross-functional marketing teams; able to recruit, develop, and retain world-class talent.
High intellectual horsepower, equally comfortable with spreadsheets and great creative.
Extreme empathy and curiosity for our artist and brand customers.
Startup, do-er mentality.

Nice To Haves

Music, creator economy, or marketplace experience
International marketing experience
Experience working closely with an in-house or external creative agency

Responsibilities

Build and scale a social presence that moves at the speed of culture.
Turn UnitedMasters' social channels into a defining advantage for the company, not a support function.
Lead a culturally fluent, fandom-native social strategy attuned to the conversations, creators, and moments shaping music and pop culture in real time.
Set UnitedMasters apart from category competitors by defining a social presence and brand voice that legacy distributors can’t replicate.
Build the team, operating model, and content engine to ship at the speed culture moves.
Partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers.
Create and execute a 360 marketing strategy to attract, retain, and engage both sides of our marketplace: artists and brands/licensors.
Own the marketing budget across channels, hitting acquisition targets and brand-building goals while meeting CAC and marketing efficiency benchmarks.
Develop product positioning and messaging grounded in user research, market insights, and a deep understanding of the platform.
Define and refine UnitedMasters' brand: how we present ourselves to artists, brands, and the broader culture.
Lead paid media strategy across digital, offline, and emerging channels, leveraging Translation's creative firepower as we scale.
Own PR and communications strategy: partner with internal and external PR resources to land earned media that amplifies our cultural moments, fuels artist and brand growth, and reinforces our differentiation in the category.
Partner with Brand Partnerships & Events to develop tentpole activations that showcase our artists, platform, and differentiation.
Serve as a connective thread across product, engineering, data science, design, music, sales, and Translation, unifying our narrative and building efficient cross-functional processes.
Define creative briefs and act as a key stakeholder in reviewing concepts and assets against our marketing objectives.