VP of Marketing

Prolific•New York, NY

4d•Remote

About The Position

Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models. This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI. You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem. At a pivotal stage of growth, this is a hands-on leadership role. You’ll define and execute a clear, commercially-driven marketing strategy that strengthens our enterprise B2B motion, sharpens our market positioning, and drives pipeline and revenue. You’ll build, evolve, and lead a globally distributed team across the full breadth of marketing, including enterprise B2B (core focus), product marketing, brand, growth, and marketing operations- alongside B2C growth for our participant ecosystem. This role requires a balance of strategic thinking and execution: someone who can operate at a high level while also rolling up their sleeves to build, test, and scale what works.

Requirements

10+ years leading and scaling marketing in high-growth tech or scale-up environments
Proven ownership of a full-stack B2B marketing function, spanning multiple disciplines
Track record of building and executing strategies that drive pipeline and revenue growth
Experience operating in enterprise B2B environments, ideally with complex or technical products
Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM
Ability to translate complex products and markets into clear, differentiated positioning
Strong understanding of sales enablement and land-and-expand models
Commercial and analytical mindset, with a focus on pipeline, revenue, and ROI
Comfortable operating at both strategic and hands-on levels in fast-moving, ambiguous environments
Builder mindset, with experience creating structure and processes from first principles
Proven ability to build, lead, and develop high-performing, multi-disciplinary teams
Experience overseeing product marketing and brand, even if not your core background
Strong operator who brings clarity, structure, and alignment to complex organisations
Comfortable acting as a builder and change agent, not just an optimiser

Nice To Haves

Exposure to AI, developer, or data-driven ecosystems strongly preferred
Evolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the team

Responsibilities

Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth
Build, restructure, and scale the marketing organisation, including team design and operating model
Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI
Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations
Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape
Partner closely with sales to strengthen sales enablement and land-and-expand motions
Drive cross-functional go-to-market execution, including launches and expansion into new customer segments
Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders