VP of Sales & Marketing

Beaver Run Resort & Conference Center•Breckenridge, CO

1d•$150,000 - $180,000•Onsite

About The Position

The Vice President of Sales and Marketing is a strategic executive leader responsible for driving topline revenue growth, enhancing brand visibility, and maximizing guest acquisition across all segments, including transient, group, conference, catering – all revenue sources for the property. This role develops and executes comprehensive, data-driven sales and marketing strategies aligned with Beaver Run Resort’s business objectives and long-term vision. Leveraging advance analytics, artificial intelligence, and emerging technologies, the VP will optimize demand forecasting, personalize marketing efforts, improve customer engagement, and identify new revenue opportunities. Leading a team of directors and management-level professionals, the VP ensures operational excellence, accountability, vision, and consistent execution of revenue-generating initiatives. The position plays a critical role in fostering strong, collaborative relationships with HOA Board of Directors. The ideal candidate brings deep expertise in resort and hospitality operations, a strong sales background, and the ability to integrate innovative technology-enabled solutions through resort industry software to drive performance and elevate the guest experience. Position located on premises in Breckenridge, CO. Transitional housing may be available. Full-time, year-round position with benefits eligibility as described below. Position starts at $150,000-$180,000 annual salary

Requirements

Bachelor’s degree in business, marketing or a related field or equivalent experience – required
10+ years’ experience in sales and marketing or equivalent experience – required
5+ years in hospitality/resort industry – required
5+ years senior-level leadership role – required
5+ years sales experience involving cold call prospecting – required
3+ years direct or indirect management of sales team responsible for cold call prospecting – required
2+ years direct or indirect traditional, digital and social media marketing – required
2+ years direct or indirect revenue management experience – required
3+ years directly or indirectly creating sales & marketing strategic plans – required
Proficiency with Microsoft Office Outlook, Excel and Word – required
Advanced proficiency in budgeting, Profit & Loss, and business planning – required
Demonstrated experience using RMS, PMS and CRMs – required

Nice To Haves

MBA a plus
Experience with Delphi, Duetto, Revinate and SMS – preferred

Responsibilities

Develop and execute integrated sales and marketing strategies to drive revenue growth across transient, group, conference and catering segments
Lead, mentor, and develop high-performing teams with clear accountability and metrics.
Develop and manage budgets and forecasting ensuring financial targets are met.
Lead strategic segmentation efforts with a strong emphasis on group, conference and catering business to stabilize demand and drive base occupancy, particularly in off-peak periods.
Leverage data analytics, AI, and revenue management tolls to optimize pricing, forecasting, segmentation, and demand generation.
Lead digital marketing strategy, including website optimization, SEO, SEM, social media, reputation management, and performance marketing.
Drive direct booking strategies and reduce reliance on third-party channels while maximizing distribution effectiveness.
Oversee CRM strategy to enhance guest engagement, loyalty, and personalized marketing initiatives.
Identify emerging market trends, competitive positioning, and new revenue opportunities, including partnerships, experiential offerings, outdoor activations, and influencers.
Collaborate cross-functionally with operations and finance to align commercial strategies and optimize guest experience.
Present performance insights, forecasts, and strategic recommendations to executive leadership and the HOA Board of Directors.
Ensure effective use of technology platforms (RMS, CRM, and AI-enabled tools) to enhance efficiency, reporting, and decision making.
Maintain strong relationships with key clients, partners, stakeholders and community to support group and event business growth.
Generate sales metrics including but not limited to total revenue, profit margin, conversion rate from new leads, retention of existing business, customer acquisition cost and lifetime value, etc.