VP of Product Marketing

Gravitee•Denver, CO

14h•Hybrid

About The Position

Gravitee.io is seeking a visionary leader to define and amplify its story in the market. The VP of Product Marketing will own the product narrative, spearhead the go-to-market strategy, and build a world-class product marketing function. This is a critical leadership position with a direct impact on Gravitee's growth trajectory, serving as the bridge between product, marketing, and sales teams to ensure the value proposition resonates with key personas. The ideal candidate will be a strategic, data-driven, and creative leader responsible for positioning Gravitee as the undisputed leader in the API Management space.

Requirements

10+ years of experience in product marketing within B2B enterprise software, with a deep understanding of marketing to technical audiences.
5+ years of direct people management experience, with a demonstrated ability to hire, build, and lead successful marketing teams.
Proven experience running PMM teams with clear utilization and strategies for leveraging AI in high-volume, high-quality content creation.
Proven success in a company focused on APIs, AI, API Management, cloud infrastructure, middleware, or a related developer-centric technology space.
Expertise in creating and executing GTM strategies, including major product launches.
Exceptional written and verbal communication skills, capable of presenting to executive, business, and technical audiences.
Data-driven mindset with strong analytical skills and the ability to tie product marketing initiatives directly to business outcomes.
Demonstrated ability to operate at both a strategic and tactical level, with a strong bias for action and driving results in a fast-paced, high-growth environment.

Nice To Haves

Experience in SaaS, AI-enabled systems, or open-source communities.
A "growth mindset" and curiosity.

Responsibilities

Build, mentor, and lead a high-performing team of product marketers, fostering a culture of excellence, accountability, and continuous improvement.
Craft the master narrative for Gravitee by developing clear, differentiated, and compelling product positioning and messaging.
Act as the company's leading expert on buyers, the competitive landscape, and market trends, translating insights into actionable strategies.
Equip global sales and partner organizations with strategic tools, training, and content, including playbooks, battlecards, ROI calculators, and presentations.
Oversee and contribute to the product marketing content strategy, guiding the team to produce high-impact assets like whitepapers, webinars, case studies, and technical briefs.