VP of Product Marketing

Gravitee•Denver, CO

1d•Hybrid

About The Position

Gravitee.io is seeking a visionary leader to define and amplify our story in the market. We are looking for a VP of Product Marketing to own our product narrative, spearhead our go-to-market strategy, and build a world-class product marketing function. This is a critical leadership position with a direct impact on Gravitee's growth trajectory. You will be the bridge between our product, marketing, and sales teams, ensuring that our value proposition resonates with key personas, from developers to C-level executives. As a strategic, data-driven, and creative leader, you will be responsible for positioning Gravitee as the undisputed leader in the API Management space.

Requirements

10+ years of experience in product marketing, must be within B2B enterprise software, with a deep understanding of marketing to technical audiences.
5+ years of direct people management experience, with a demonstrated ability to hire, build, and lead successful marketing teams.
Proven success in running PMM teams with clear utilization and strategies about how to leverage AI in high volume, high quality content creation.
Proven success in a company focused on APIs, AI, API Management, cloud infrastructure, middleware, or a related developer-centric technology space.
Expertise in creating and executing GTM strategies, including major product launches.
A compelling storyteller with exceptional written and verbal communication skills, capable of presenting to executive, business, and technical audiences.
Data-driven mindset with strong analytical skills and the ability to tie product marketing initiatives directly to business outcomes like pipeline generation, competitive win rates, and revenue.
Demonstrated ability to operate at both a strategic and tactical level, with a strong bias for action and driving results in a fast-paced, high-growth environment.

Nice To Haves

Experience in SaaS, AI-enabled systems, or open-source communities
A "growth mindset" and curiosity

Responsibilities

Build, mentor, and lead a high-performing team of product marketers.
Foster a culture of excellence, accountability, and continuous improvement, guiding your team in creating compelling content and effective enablement materials.
Craft the master narrative for Gravitee, working alongside the CPO and Director of Brand.
Develop clear, differentiated, and compelling product positioning and messaging that resonates with our target audiences and establishes our unique value in the market.
Act as the company's leading expert on our buyers, the competitive landscape, and market trends.
Translate insights into actionable strategies that influence the product roadmap, sales tactics, and marketing campaigns.
Equip the global sales and partner organizations with the strategic tools, training, and content they need to win.
Develop playbooks, battlecards, ROI calculators, and compelling presentations that articulate our value proposition effectively.
Oversee and contribute to the product marketing content strategy, guiding your team and collaborating with marketing to produce high-impact assets such as whitepapers, webinars, case studies, and technical briefs that establish Gravitee as an industry leader.

Benefits

Competitive medical coverage
Pension / 401k program options
Stock options
25 days holiday + in-country national holidays
3 mental health days + wellness allowance
Your birthday off
Professional development budget
Hybrid work culture with hubs across regions
Quarterly team events + annual offsite at an exciting location
A meaningful, progressive, global company culture that is as fun as it is hardworking
Endless growth opportunities