VP of Marketing

Time Doctor•New york, NY

2d•Remote

About The Position

Time Doctor is seeking a VP of Marketing to lead pipeline and revenue generation for its hybrid product-led and sales-led SaaS business. This role involves building and scaling marketing as an AI-first function, reporting directly to the CEO. The company is a profitable, global SaaS provider with an established customer base, two revenue streams, and a new AI product launching soon. The VP will work closely with the CRO and growth team, leading a lean, high-performance team.

Requirements

8+ years in B2B SaaS marketing, including senior leadership across multiple marketing functions.
Experience running marketing in a hybrid product-led + sales-led model.
Experience bringing a new product to market, including positioning, launch, and go-to-market strategy.
Experience serving more than one major market, including global/international audiences.
Direct, measurable ownership of pipeline, cost of acquisition, and revenue contribution.
Hands-on AI builder: personally designed and deployed agent workflows and automation in marketing operations.
Experience leading lean, remote teams across time zones, effective both live and async.
Resourceful operator: experience building growth without waiting for the perfect budget or team size.
Comfortable hands-on with marketing automation, CRM, and analytics.
HubSpot experience strongly preferred.
Based in North America, with working hours that overlap Eastern Time.

Nice To Haves

Background in workforce analytics, workforce/talent management, HR tech, or productivity software.
Experience marketing to BPO/outsourcing, healthcare, or tech services buyers.
Experience selling to mid-market customers with a global footprint.

Responsibilities

Lead all of marketing, including demand generation, content, brand, product, customer, and partner marketing.
Own and manage both the self-serve (product-led growth) and sales-led revenue funnels, including the handoffs between them.
Develop and implement an AI-first marketing operating model, designing, building, and orchestrating AI agents for daily operations.
Set marketing strategy in collaboration with the CEO and CRO, and execute alongside the team as a player/coach.
Drive new business and expansion pipeline for the sales team, and generate high-quality PQLs (Product Qualified Leads) for the self-serve funnel.
Manage direct accountability for cost of acquisition.
Develop and execute a unified go-to-market strategy across both sales-led and self-serve motions.
Define and manage Time Doctor's global positioning and differentiation in a competitive market.
Build and manage a content engine to drive organic growth, SEO, and support other marketing functions.
Lead product marketing efforts, including positioning, launches, and sales enablement for new products.
Develop and execute customer marketing programs for expansion, lifecycle management, advocacy, and Net Revenue Retention.
Develop and execute partner marketing programs, including co-marketing, enablement, and campaigns with integrations, resellers, and affiliates.
Embed AI agents and automation into daily marketing operations (demand gen, conversion, content, campaign ops, personalization, analysis, reporting).
Hire, develop, and lead a lean, remote team across multiple time zones, fostering AI fluency.
Manage the marketing budget, including spend across channels, funnels, markets, contractors, freelancers, and the martech stack.
Collaborate with the CRO on pipeline working sessions.
Review PQL routing experiments with the Growth team.
Ship AI agent workflows and teach the team to build and scale their own agentic teams.
Oversee and optimize homepage conversion flows.
Inspect funnel performance and lead GTM leaders in brainstorming solutions.
Conduct live collaboration during Eastern Time hours and manage async updates for global teammates.
Report pipeline, CAC, and funnel conversion metrics to senior leadership.