VP of Marketing

Senior Helpers - Corporate•Towson, MD

1d•$160,000 - $200,000

About The Position

Senior Helpers is seeking a highly collaborative Vice President, Marketing & Brand, to lead brand strategy, creative direction, and a highly engaged and capable marketing team. This position reports to Chief Marketing and Growth Officer. This role sits at the intersection of creativity and marketing execution, and involves brand storytelling, campaign/brand strategy, content creation, and digital initiatives designed to drive brand growth and business performance. The ideal candidate is equal parts brand builder/strategist, creative chief, and inspirational leader. This position requires tactical work and executive thinking and is for someone who has great instincts, moves quickly, and gets things done.

Requirements

Experience working in a Franchise system
10+ years of progressive leadership experience in creative, brand, and/or marketing roles
Demonstrated success in strategically building/evolving brands
Experience leading integrated marketing and creative teams
Expertise managing multi-channel campaigns and creative initiatives
Strong understanding of modern content ecosystems and social-first marketing strategies
Familiarity/experience with AI-assisted marketing and creative tools
Balance hands-on execution with high-level marketing strategy

Responsibilities

Partner on brand strategy and lead execution across PR, creative direction, and integrated marketing initiatives spanning consumer, B2B, and franchise development
Collaborate with digital marketing to align performance strategy with compelling creative and messaging across SEO/AEO, social strategy, paid media campaigns, and conversion-focused content
Partner closely with leadership to align brand and marketing strategies with business goals and growth objectives
Drive integrated marketing initiatives that support lead generation, customer acquisition, franchise development, and long-term brand equity
Lead and mentor multi-disciplinary teams including marketing managers, designers, copywriters, social media managers, content creators, and external media and PR firms
Streamline workflows by leveraging AI and technology where gains can be created

Benefits

Competitive pay
Medical, Dental, Vision insurance with a generous percentage paid by the company
Flexible Spending Accounts for Health and Dependent care
Company paid Life Insurance, AD&D, and Short-Term Disability
Employee Assistance Plan
Voluntary long-term disability
401k with excellent matching
PTO, Personal Days, Pd. Birthday, Pd. Holidays
Monthly reimbursement for gym membership
Education tuition reimbursement