VP of Marketing

Translation•Brooklyn, NY

1d•Hybrid

About The Position

UnitedMasters is building a marketplace that connects artists, brands, and fans, empowering artists to earn and grow. We offer a music distribution service that prioritizes artists, allowing them to distribute music directly to fans while retaining ownership and royalties. Our platform, combined with deep ties to brands, enables independent artists to grow and earn. The team comprises individuals from diverse backgrounds in music, marketing, engineering, and storytelling, with experience from companies like YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, and VICE. We collaborate closely with Translation, our in-house creative advertising agency. We are seeking a VP of Marketing to join our team in Brooklyn, New York, with a hybrid work arrangement (four days in-office, one day remote).

Requirements

10+ years of marketing leadership with deep, demonstrable expertise in social media.
Social-first marketing leader, not a generalist overseeing social.
Demonstrated ability to build and scale social channels with cultural relevance and creative ambition.
Experience growing consumer mobile, web, and/or enterprise-SaaS products, with clear results on business metrics and revenue growth.
Experience managing both qualitative and quantitative customer research.
Strong management experience leading cross-functional marketing teams; able to recruit, develop, and retain world-class talent.
High intellectual horsepower, equally comfortable with spreadsheets and great creative.
Extreme empathy and curiosity for our artist and brand customers.
Startup, do-er mentality.

Nice To Haves

Music, creator economy, or marketplace experience.
International marketing experience.
Experience working closely with an in-house or external creative agency.

Responsibilities

Build and scale a social presence that moves at the speed of culture.
Turn UnitedMasters' social channels into a defining advantage for the company.
Lead a culturally fluent, fandom-native social strategy attuned to the conversations, creators, and moments shaping music and pop culture.
Set UnitedMasters apart from competitors by defining a social presence and brand voice that legacy distributors cannot replicate, leveraging music, culture, and artist relationships.
Build the team, operating model, and content engine to ship content at the speed of culture.
Partner with artist services and the music team to share artist wins consistently, using our roster as storytellers.
Create and execute a 360 marketing strategy to attract, retain, and engage artists and brands/licensors.
Own the marketing budget across channels, hitting acquisition targets and brand-building goals while meeting CAC and marketing efficiency benchmarks.
Develop product positioning and messaging grounded in user research, market insights, and platform understanding.
Define and refine UnitedMasters' brand presentation to artists, brands, and the broader culture.
Lead paid media strategy across digital, offline, and emerging channels, leveraging Translation's creative capabilities.
Own PR and communications strategy, landing earned media that amplifies cultural moments, fuels artist and brand growth, and reinforces differentiation.
Partner with Brand Partnerships & Events to develop tentpole activations showcasing artists, the platform, and differentiation.
Serve as a connective thread across product, engineering, data science, design, music, sales, and Translation, unifying narrative and building efficient cross-functional processes.
Define creative briefs and act as a key stakeholder in reviewing concepts and assets against marketing objectives.