VP of Marketing

Overwatch Mission Critical•Austin, TX

About The Position

Overwatch is a service-disabled Veteran-owned small business (SDVOB) certified through the National Veterans Business Development Council (NVBDC), delivering construction professional services, talent acquisition, and general contractor solutions within the mission-critical infrastructure industry. Our focus is the construction and management of state-of-the-art data centers, executed with the precision and reliability this industry demands. From high-end engineers to seasoned field professionals, we deploy the talent needed to bring complex infrastructure to life. At Overwatch, it’s more than a job — it’s purpose. We are seeking a world-class Vice President of Marketing to lead strategy, execution, and growth across our portfolio of companies. You will drive measurable business outcomes by designing integrated marketing campaigns, owning the marketing P&L, and ensuring the team delivers on pipeline generation, brand positioning, and digital dominance. This is NOT a brand role, though brand dominance is part of the equation, this is an executive marketing leadership position capable of running an business unit that can amplify the entire portfolio —it’s a performance-driven leadership position requiring sharp analytical skills, strategy implementation and execution, high standards, and the ability to move fast without sacrificing results. You will report directly to the Head of Marketing and work closely with leadership across our operating companies. You will own the full marketing mandate: demand generation, sales focused content, talent marketing, events, and digital — with the freedom and objective to make marketing a measurable growth driver.

Requirements

10+ years in B2B marketing, 3+ in senior leadership
Track record building marketing at high-growth companies (PE-backed or Series B–D)
Deep fluency in ABM, enterprise pipeline, and demand gen tied to revenue
Strong communicator and writer, distills complex value props into compelling narrative
Strong expertise in Salesforce
Builder mindset comfortable owning a function with no large team to inherit

Nice To Haves

Experience in data center, construction, or infrastructure services
Familiarity with the mission-critical or data center ecosystem
Military background or experience with veteran organization
Prior experience in both employer and client-side marketing
International marketing experience (EMEA a plus)

Responsibilities

Build and scale B2B pipeline through targeted account-based marketing (ABM)
Drive campaigns across conferences, digital, email, and outbound targeting hyperscalers, data center developers, and enterprise operators
Own the marketing-to-revenue funnel with clear KPIs tied to business outcome
Partner with recruiting leadership to drive workforce hiring
Attract the blue-collar, transitioning military, and mission-critical talent that powers our workforce
Develop campaigns aligned to the targeted B2B audience in the data center industry
Own the editorial voice
Develop executive visibility for the leadership team within the data center and AI infrastructure ecosystem
Produce content that resonates with both enterprise buyers and the workforce Overwatch serves
Lead an in-house marketing team as the company scales
Manage agency/contractor relationships
Build the systems, processes, and metrics that turn marketing into a reliable growth engine
Support international go-to-market as Overwatch expands into EMEA
Adapt messaging and campaigns for regional markets while maintaining brand cohesion
Collaborate with the President of Overwatch EMEA on regional initiatives