VP of Marketing

Read AI, Inc.•Seattle, WA

4d•Remote

About The Position

Read AI is hiring a VP of Marketing to build and lead the company’s first scaled marketing function, turning strong product-led growth into a repeatable, global growth engine. This role sits at the intersection of product, growth, and revenue. It is responsible for defining Read’s narrative, scaling acquisition, and building the systems that convert viral adoption into enterprise expansion. You will start as a player-coach, owning strategy while building the team, agency ecosystem, and execution engine from the ground up.

Requirements

Proven VP-level (or strong Director ready to step up) in high-growth SaaS or AI
Experience shaping category narratives for emerging or AI-driven products
Deep experience in PLG + paid acquisition + product marketing
Track record scaling from strong organic traction to market leadership
Strong operator: can go from strategy → execution quickly
Experience building teams from zero and managing agencies
Comfortable with ambiguity; knows when to wait for product signal vs. scale spend
Data-driven with strong intuition on growth levers and positioning
Strong background in communications, PR, or storytelling at scale (not just performance marketing)
Ability to operate as both Head of Growth and Head of Comms in early stages
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Responsibilities

Own the Marketing Strategy & Narrative: Define positioning, messaging, and category (“system of record for meetings”). Act as the quarterback of product marketing (PMM) and company narrative. Translate product velocity (AI assistant, digital twin, integrations) into clear use cases. Bridge the gap between Read AI’s B2C and B2B customer profiles.
Build the Marketing Function from Scratch: Hire and lead PMM, demand generation, content, and design teams. Stand up the full marketing stack (paid, lifecycle, SEO/AEO, CRM, analytics). Manage agencies and external partners for rapid execution.
Scale Demand Generation & Paid Acquisition: Build and optimize paid channels (search, social, programmatic) as a key growth lever. Improve customer acquisition cost (CAC), conversion, and LTV through experimentation. Expand beyond heavy organic/viral reliance into predictable acquisition.
Drive Product-Led Growth (PLG) Expansion: Optimize onboarding, activation, and lifecycle marketing. Convert bottoms-up users into teams and enterprise customers. Partner with product on growth loops (calendar connect, reports, virality).
Align Product, Sales, and Marketing: Bridge PLG + sales motion (enterprise upsell, CRM integrations). Support sales with demos, collateral, and verticalized use cases. Help define when and how to scale enterprise GTM vs. self-serve.
Own Metrics and Growth Outcomes: Own funnel metrics: acquisition, activation, retention, monetization. Build dashboards and attribution models across channels. Drive toward efficient, scalable growth (CPA targets, conversion lift).