VP of Growth Marketing
About The Position
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We’re filling this role for a client, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful. We’re hiring a VP of Growth to own the entire growth engine. This is not a channel role. This is not a “manage agencies” role. This is a build, lead, and scale the machine role. You will architect and run a modern DTC growth system across: Paid acquisition, Organic / founder-led growth, Creative strategy, Affiliate + partnerships, Lifecycle + retention, Offer + funnel design. You’ll lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion.
Requirements
- 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)
- Expert understanding of building repeatable, scalable growth systems, not just paid ads
- Team leader and people manager, capable of driving channel-level performance
- Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand
- World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.
- Shopify ecosystem expert (Platform functionality, apps, integrations)
- Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
- Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
- Very strong retention knowledge, especially around driving subscriber LTV / churn reduction
- Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
- Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
- Can manage external agencies and contractors while owning outcomes
- Care deeply about health, food, and building a brand with integrity
- Prefer low-ego, remote, async work environments
Responsibilities
- Build and continuously evolve our growth playbooks
- Design scalable systems for: Paid acquisition (Meta-first, multi-channel expansion), UGC + creator pipelines, Affiliate / performance partnerships, Founder-led organic growth (critical)
- Translate strategy into clear weekly execution + KPIs
- Oversee multi-million dollar annual spend
- Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.)
- Optimize to contribution, not vanity ROAS
- Continuously push new audience + creative expansion
- Own the creative engine, not just performance
- Build repeatable systems for: High-volume UGC production, Ad concept pipelines (hooks, angles, offers), Iteration velocity
- Partner tightly with content + founder to unlock scroll-stopping creative
- Build systems that convert: Organic reach → leads → customers
- Launch and scale: Lead magnets, Advertorial funnels, “Blog ads” / whitelisting strategies
- Constantly ideate and test: Offers (bundles, discounts, entry points), Funnels (sample packs, subscriptions, lead gen)
- Improve AOV, Conversion rate, and New customer acquisition efficiency
- Build a subscription-first growth engine
- Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day)
- Partner with Retention lead on: Email / SMS, Post-purchase flows, Retention campaigns
- Lead and develop a high-performance growth org: Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships
- Set clear ownership, KPIs, quarterly rocks and accountability
- Create a culture of Speed, Ownership, Relentless iteration
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
