VP of Marketing

The Emily Program • Roseville, MN

3d • Remote

About The Position

The Vice President of Marketing is a member of the senior leadership team and is responsible for setting and executing the organization’s enterprise marketing strategy. The role builds brand awareness, strengthens market positioning, advances patient and referral-source engagement, and supports sustainable growth across the organization’s services and markets. It leads an integrated marketing function spanning brand strategy, digital marketing, communications, market insights, customer experience, and strategic partnerships, using data and performance measures to turn business priorities into measurable results.

The position reports to the Chief Growth Officer and is a US-based remote role with a Monday–Friday schedule during standard business hours. The VP partners with executive, clinical, operations, admissions, outreach, and business-development leaders to align marketing with organizational growth, patient access and experience, referral growth, and service-line priorities. The role oversees marketing strategy and execution, communications and reputation, strategic relationships, budgets and vendors, and the development and performance of the marketing team.

A bachelor’s degree in marketing, business administration, communications, or a related field is required; a master’s degree is preferred. Candidates must have at least eight years of progressively responsible marketing leadership experience, including significant director-level or higher experience in a large, complex healthcare organization, regional health system, or similarly regulated environment. Healthcare marketing experience is required. Behavioral health, mental health, or eating disorder experience, and experience supporting inpatient through virtual care settings, are preferred.

Requirements

• Bachelor’s degree in marketing, business administration, communications, or a related field.
• Eight or more years of progressively responsible marketing leadership experience, including significant experience leading at the director level or above within a large, complex healthcare organization, regional health system, or similarly regulated environment.
• Demonstrated success developing and executing enterprise marketing strategies that strengthen brand position, support growth, and produce measurable business results.
• Broad expertise in brand management, consumer and referral marketing, digital strategy, content, communications and public relations, market research, customer experience, and vendor management.
• Experience using analytics, KPIs, market intelligence, and return-on-investment measures to prioritize resources and evaluate marketing effectiveness.
• Proven ability to lead organizational changes, influence executive stakeholders, and align cross-functional teams around shared growth priorities.
• Experience managing budgets, external agencies, technology platforms, and complex portfolios of concurrent initiatives.
• Healthcare marketing experience.
• Enterprise-level business acumen and ability to align marketing strategy with mission, growth objectives, operations, and financial performance.
• Strategic and analytical thinking, including the ability to translate complex information into clear priorities, actionable plans, and measurable results.
• Collaborative executive presence and ability to advise, influence, and build alignment across all levels of the organization.
• People leadership skills, including setting expectations, developing talent, encouraging innovation, and building an accountable, inclusive, high-performing team.
• Excellent written, verbal, presentation, and storytelling skills, with sound judgment in tailoring communications to diverse audiences.
• Sound judgment and strong decision-making, prioritization, and change-management skills in a fast-paced, evolving environment.
• Integrity, discretion, and commitment to ethical, accurate, and patient-centered communication.
• Commitment to the organization’s mission and to treating individuals, families, employees, and communities with respect and care.

Nice To Haves

• Master’s degree.
• Experience in behavioral health, mental health, or eating disorder services.
• Experience supporting inpatient, residential, partial hospitalization, intensive outpatient, outpatient, or virtual care settings.

Responsibilities

• Develop and lead an enterprise-wide marketing strategy aligned with the organization’s mission, growth priorities, clinical services, and financial objectives.
• Translate business goals and market opportunities into integrated brand, digital, communications, referral-development, and customer-experience plans with clear performance measures.
• Strengthen and protect the organization’s brand architecture, positioning, messaging, and reputation across markets, service lines, and stakeholder audiences.
• Lead digital strategy and performance across web, search, social media, content, email, marketing automation, and other digital channels to increase awareness, engagement, qualified demand, and conversion.
• Establish dashboards, KPIs, attribution practices, market intelligence, and return-on-investment measures to guide investment decisions and continuous improvement.
• Partner with executive, clinical, operations, admissions, outreach, and business-development leaders to align marketing with access, patient experience, referral growth, and service-line priorities.
• Develop understanding of patient, family, referral-source, payer, and partner needs, along with market segments, consumer behaviors, competitive dynamics, and emerging industry trends.
• Guide market-entry, service-line launch, and growth initiatives through research, audience segmentation, go-to-market planning, and coordinated execution.
• Oversee corporate communications, public relations, thought leadership, crisis communications, and executive messaging.
• Cultivate strategic relationships with professional and medical organizations, community partners, industry groups, referral sources, vendors, and other external stakeholders.
• Own the marketing budget and vendor portfolio, prioritizing resources, managing performance, and maximizing efficiency and impact.
• Recruit, develop, and retain a high-performing marketing team, establishing goals, accountability, collaboration, and professional development.
• Advise the executive team and represent the organization’s brand, growth strategy, and performance to internal and external audiences.

Benefits

• HSA and PPO insurance with HSA or FSA options through Blue Cross Blue Shield.
• Dental insurance through Delta Dental.
• Vision insurance through EyeMed.
• Short-term and long-term disability insurance.
• Company-paid life insurance.
• 401(k) plan available two months after start date.
• Company 401(k) matching for up to 50% of the employee’s contribution, up to 6% of compensation.
• Paid time off that accrues annually and begins with the first whole pay period.
• Seven paid holidays and one floating holiday for eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive