VP of Marketing

ASG•New York, NY

12h•Hybrid

About The Position

AirDNA is a leading data analytics and business intelligence platform focused on the global short-term rental (STR) industry. Founded in 2015 and headquartered in NYC, AirDNA tracks the performance data of more than 10 million Airbnb and Vrbo vacation rentals across approximately 120,000 global markets to provide deep insights into occupancy rates, pricing trends, revenue potential, and market dynamics. The AirDNA platform helps hosts, property managers, real estate investors, and enterprise clients make confident, data-driven decisions for property investment, pricing optimization, portfolio performance, and market strategy. Our tools generate both high-level market intelligence and detailed, property-level analytics, enabling clients to assess demand, forecast revenue, analyze competitive landscapes, and evaluate investment opportunities. We're firm believers that data isn't the destination — it's a starting point. That's why we've designed our suite of products with our customers' solutions in mind. The Role AirDNA is hiring a VP of Marketing to lead the next phase of its marketing evolution. The mandate is clear: re-accelerate and modernize organic growth—requiring a hands-on leader who can diagnose and rebuild SEO and content strategy for a world increasingly shaped by AI-driven search—while leveling up lifecycle and activation into meaningful growth levers, and turning AirDNA's unique assets—its data, scale, and industry-leading research—into a compounding acquisition and conversion engine. This is a hands-on, full-stack marketing leadership role. Paid acquisition and product strategy are already in place; your focus is on leading the marketing function across organic growth, lifecycle, content, and brand, while raising the bar on team performance and output. Reporting directly to the CEO, you will set direction, make decisive calls on team and strategy, and drive step-change improvement in how marketing contributes to growth.

Requirements

8–15 years of experience in B2C or product-led growth (PLG) SaaS marketing, including 3+ years at the VP or Head level, ideally at a $15–75M ARR company
Deep expertise in organic growth, including SEO and programmatic content, and can personally diagnose and improve performance in an AI-driven search landscape
Strong lifecycle marketing experience and understand activation, retention, and monetization in a PLG or freemium model, with a track record of improving core metrics
Working fluency in paid acquisition and can manage teams and agencies, with a clear point of view on incrementality and spend efficiency
Think in full-funnel terms—from traffic to activation to paid conversion—and have owned outcomes across the marketing funnel
Experienced team builder who can assess talent quickly, make hard calls, and build high-performance organizations
Highly data-driven, comfortable with attribution and experimentation, and able to self-serve analysis when needed
AI-native and use AI tools to drive 2–3x productivity, with real examples of workflows or systems you've built
Experience marketing data products, marketplaces, or prosumer SaaS tools, and understand how data can be a core growth asset
Demonstrate high ownership and a low-ego, high-performance mindset, and can partner effectively with strong internal subject-matter experts

Responsibilities

Own and rebuild AirDNA's organic growth engine across SEO, programmatic content, and website conversion, personally diagnosing and adapting strategy for AI-driven search
Build and scale a content distribution system that amplifies AirDNA's proprietary data and Jamie Lane's research (Chief Economist, SVP of Analytics) into high-performing acquisition and conversion channels
Elevate lifecycle marketing into a best-in-class activation, nurture, and retention engine, turning it into a core driver of conversion and monetization
Lead and develop a cross-functional marketing team across growth, lifecycle, product marketing, creative, PR, and analytics, assessing talent and making thoughtful changes where needed while raising the performance bar
Oversee paid acquisition and agency partners, ensuring efficient spend, incrementality, and channel diversification, with the judgment to evolve the current structure as needed
Define and sharpen AirDNA's brand positioning and ensure consistency across all touchpoints, treating brand as a strategic growth lever
Own marketing analytics, attribution, and reporting in partnership with the analytics team, using a hands-on, data-driven approach to guide decisions
Leverage AI tools and workflows to build faster, smarter systems and materially increase team output without adding headcount