VP of Marketing & Growth

Cabanas Law Firm • Fort Lauderdale, FL

1d

About The Position

Cabanas Law Firm is a rapidly expanding family law firm with 12 offices across Florida and plans for further statewide growth. Recognized on the 2025 Inc. 5000 list, the firm is known for its exceptional client service, speed, strategy, and results. They are seeking a VP of Marketing & Growth to elevate their brand and lead generation efforts. This role requires a leader who can build momentum, generate demand, lead teams, operate quickly, and establish marketing systems that directly drive growth. The VP will collaborate with ownership and leadership to scale the firm, focusing on growth strategy, performance marketing, team leadership, branding, analytics, AI innovation, and measurable business impact. The position involves overseeing marketing strategy across all 12 locations and supporting expansion into new markets, with responsibilities spanning lead generation, digital marketing, brand growth, marketing automation, AI integration, campaign performance, team leadership, and expansion marketing. The role is highly collaborative and hands-on, requiring strategic thinking combined with a willingness to engage in detailed execution.

Requirements

• Minimum 20 years of marketing experience
• Proven executive or senior-level marketing leadership experience
• Must have directly managed at least five salaried employees across multiple departments
• Must have successfully helped scale a company at least 3X during tenure at a previous organization
• Experience leading marketing in fast-paced, high-growth environments
• Strong experience building scalable systems and growth infrastructure
• Strong background in: Lead generation, Performance marketing, Paid media, SEO, Funnel optimization, Branding and messaging, Marketing analytics, Conversion strategy, Marketing automation
• Extensive experience leveraging AI within marketing operations
• Strong understanding of AI-assisted marketing systems and workflow automation
• Hands-on experience using tools such as Claude and other AI platforms to improve marketing performance and operational efficiency
• Data-driven and highly analytical
• Strategic, but execution-focused
• Comfortable moving quickly and adapting fast
• A builder who enjoys creating systems that scale
• Collaborative and team-oriented
• Accountable, proactive, and solutions-focused
• Passionate about growth, innovation, and performance

Nice To Haves

• Legal industry marketing experience strongly preferred
• Family law marketing experience is a major plus
• Multi-location marketing experience preferred
• Experience scaling statewide or regional brands preferred
• Direct-response marketing experience preferred

Responsibilities

• Develop and execute growth-focused marketing strategies
• Drive qualified leads across all office locations
• Improve cost per lead, conversion rates, and marketing ROI
• Build scalable lead-generation systems that support continued growth
• Work closely with intake and sales leadership to improve lead quality and conversion performance
• Oversee paid search, paid social, SEO, retargeting, and digital campaigns
• Lead funnel optimization, landing page strategy, and conversion improvements
• Manage analytics, reporting dashboards, attribution tracking, and campaign performance
• Continuously test and optimize campaigns based on performance data
• Oversee marketing automation and CRM workflows
• Implement AI tools and systems to improve marketing efficiency and scalability
• Utilize advanced AI platforms, including Anthropic’s Claude, to support content creation, workflow automation, campaign optimization, reporting and analytics, and CRM and lead nurturing systems
• Help the firm stay ahead of marketing and AI trends through smart implementation and innovation
• Continue strengthening the firm’s premium brand presence across Florida
• Ensure consistency in messaging, creative, and client experience across all offices
• Lead content and creative strategy across social media, video, web, email, and advertising
• Develop messaging that connects with clients while reinforcing trust, professionalism, and results
• Build, mentor, and lead a high-performing marketing team
• Directly manage a minimum of five salaried employees across different departments
• Oversee agencies, vendors, and creative partners
• Develop systems, processes, and accountability structures that support growth
• Support marketing efforts tied to new office launches and statewide expansion

Benefits

• $160,000 – $190,000 annual compensation package plus performance incentives
• Executive leadership opportunity
• Direct impact on company growth and expansion
• Fast-paced, collaborative, and performance-driven culture
• Opportunity to help shape one of the fastest-growing law firm brands in Florida
• Direct collaboration with ownership and executive leadership

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed