VP of Growth

PlayMetrics • Morrisville, NC

20h • Hybrid

About The Position

PlayMetrics is a fast growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development, all in one place.

Note: This is a full-time position, and we are looking for a local candidate to work in the office at our Morrisville, NC headquarters, currently hybrid work-from-home three days per week, but subject to the Company’s needs and policies in the future.

The Role
We're looking for a VP of Growth to own and lead our entire growth function - from pipeline strategy to team development to channel experimentation. This is a senior leadership role reporting directly to the CMO.

You won't be handed a mature, fully-optimized machine. You'll be stepping into a team in motion: a newly launched BDR program, early-stage paid and SEO investments, and a set of channel bets that still need to be proven out. Your job is to take ownership of all of it - build the operating model, develop the team, drive pipeline, and report on what's working.

This role is for someone who wants to run something, not just manage it.

Requirements

• 12-15+ years in growth marketing, demand generation, or revenue marketing - with at least 3 years at a director or VP level
• B2B SaaS experience required; experience with SMB or mid-market sales motions preferred
• Demonstrated experience building or scaling a BDR/SDR function, including playbook development, KPI design, and performance management
• Hands-on expertise across paid media, SEO, outbound email, and website CRO
• Strong analytical instincts - you define the metrics, build the dashboards, and own the story
• Experience managing external agencies and vendor relationships
• Proven ability to work cross-functionally with Sales, RevOps, and executive leadership
• HubSpot CRM experience strongly preferred
• A builder's mentality - you're energized by early-stage programs, not intimidated by them
• Qualified Applicants: Will be at least 18 years of age
• Qualified Applicants: Will have a minimum of bachelor's degree
• Qualified Applicants: Can read, write, and fluently speak and understand English
• Qualified Applicants: Strong verbal and written communication skills
• Qualified Applicants: Are confident using technology and navigating technology applications
• Qualified Applicants: Will be legally authorized to work in the US for any employer in the US. We cannot consider candidates who require sponsorship for a work-authorized visa.

Nice To Haves

• Passion for or familiarity with youth sports or sports tech is a plus

Responsibilities

• Own the multi-channel demand generation strategy and overall growth metrics accountability for marketing-sourced pipeline (MQLs, SQLs) and customer acquisition cost efficiency.
• Build and scale demand generation programs across multiple channels including: paid ads (search, social, display), media buys, partnership activations, website conversion optimization, webinars/events, and emerging channels. This includes experimentation strategies, optimization plans, performance analysis, and overall portfolio management.
• Oversee the BDR team, setting strategy, building the playbook from the ground up, and ensuring the program produces quality demo-qualified meetings for the Account Executive Team. This includes inbound handling, outbound prospecting (email, phone, LinkedIn), and account-sharing with Sales in key sports verticals. Nurture sequences and content workflows will be part of this build.
• Manage the relationship with the SEO/AEO agency and drive the roadmap forward, including getting new site pages into development and tracking organic performance.
• Work with the Events team to build a growth lens into the events program, ensuring ROI capture.
• Manage a team that includes a Demand Gen Director, a Demand Gen Manager, a BDR Sr. Manager, and four BDRs - plus an external SEO agency. Identify needs and hire as the company grows.
• Define and own the growth KPI framework. Report regularly to marketing and executive leadership. Build dashboards that create visibility and accountability across the funnel.
• Be the primary marketing-to-sales connector on pipeline and prospecting alignment. Coordinate with product, RevOps, and content as needed.

Benefits

• Competitive salary and executive-level comp package
• Comprehensive medical, dental, and vision (100% of premiums paid by the company)
• 401(k) match, FSA, company-funded HSA, company-paid life and disability insurance
• Paid time off
• Casual, mission-driven work environment
• A real seat at the table in shaping how a high-growth sports tech company goes to market

What This Job Offers

• Job Type: Full-time
• Career Level: Senior