VP of Growth

Rockstar•New York, NY

19h

About The Position

Rockstar is recruiting for a company that is shaking up the $46B office products industry to create the best work experience for the 21st century: easy, affordable and adaptable so you can sit down (or stand) and get to work. Most people spend eight hours a day at their workspace. Their mission is creating accessible and inspiring products to help people and teams feel their best at work, wherever that happens. They are based in NYC and Toronto, and backed by the investors behind Quip, Caraway, Eight Sleep and Peloton. Their culture combines strategic clarity with scrappy execution; they think and plan rigorously but ship fast and have fun doing it. They are looking for entrepreneurial teammates who do the same. About the Company The company is shaking up the $46B office products industry to create the best work experience for the 21st century: easy, affordable and adaptable so you can sit down (or stand) and get to work. Most people spend eight hours a day at their workspace. Their mission is creating accessible and inspiring products to help people and teams feel their best at work, wherever that happens. They are based in NYC and Toronto, and backed by the investors behind Quip, Caraway, Eight Sleep and Peloton. Their culture combines strategic clarity with scrappy execution; they think and plan rigorously but ship fast and have fun doing it. They are looking for entrepreneurial teammates who do the same. The Role They are looking for a VP of Growth Marketing to own customer acquisition across all channels at the company. This is an exciting opportunity to lead the growth function at an ambitious business with a proven ability to scale in all weather across a diverse set of channels, from performance marketing and lifecycle to wholesale, partnerships, brand and emerging channels. Much about the role will feel similar to what a senior growth leader might have built already for any great consumer brand: getting hands dirty with exceptional rigor across the full roster of performance, organic and brand channels. But a lot will be different and fun: scaling their new brick and mortar program, pioneering paid lead generation at scale for their B2B business, helping their partnerships team identify impactful licensing and wholesale partners, and pioneering a suite of exciting new revenue streams. The ideal candidate brings deep analytical marketing experience at a high-growth DTC or e-commerce company, with hands-on fluency in paid acquisition, attribution, and incrementality. While they expect fluent tactical insight, the candidate is not just a channel manager: they operate naturally at the strategic level, building a roadmap and allocating budget across channels, partnering with finance on forecasting, and building teams that execute with speed and rigor. In their first thirty days, they will immerse themselves in the current program: auditing channel performance, reviewing attribution and incrementality infrastructure, and building relationships with cross-functional partners in sales, finance, product, and operations. They will assess the DTC and Amazon programs, dig into the B2B lead gen motion, and understand the nuances of wholesale and retail partnerships. From there, they will take ownership of the marketing budget and efficiency targets, identify the highest-leverage opportunities for improvement, and begin building their roadmap. They will audit creative testing velocity and measurement rigor, assess the B2B funnel (lead sources, CPL, SQL conversion, pipeline contribution), and evaluate readiness for new channel expansion. By day ninety, they will have a consumer growth strategy and roadmap, a plan to scale the B2B inbound program, and a test-and-learn framework for new channels. Day To Day They own the growth strategy and roadmap across DTC, Amazon and Retail, while supporting wholesale and B2B with marketing and lead generation, along with accountability for revenue and marketing efficiency targets. They lead budget allocation and channel mix decisions, balancing short-term efficiency on a program and channel level with long-term brand and growth investments. They scale the B2B inbound marketing engine — paid and organic lead generation, funnel optimization, and tight partnership with sales to drive qualified pipeline. They refine attribution and measurement infrastructure to make confident scale decisions on both performance and brand channels. They drive creative testing velocity — overseeing a program running dozens of experiments per quarter across concepts, formats, and messaging. They pioneer new channels — TV, YouTube, OOH, LinkedIn, podcasts, direct mail — with disciplined test frameworks and clear incrementality standards. They partner with finance on forecasting, planning, and contribution margin management — growth decisions here are P&L decisions. They build, develop, and retain a high-performing growth team, setting clear goals and operating cadences. They represent growth to leadership, the board, and cross-functional partners with crisp communication and sound judgment.

Requirements

6-10+ years of growth marketing experience as both an IC and leader.
Significant time at a high-growth DTC or ecommerce company or top-tier agency.
Hands-on performance marketing depth: managed seven-figure monthly budgets on Meta or Google.
Proven ability to build and run a growth team, with clear operating cadences, goal-setting rigor, and a track record of developing talent.
Strong analytical rigor: think in systems, design experiments, understand attribution and incrementality at a deep level.
Financial fluency: understand contribution margin, MER, and partner with finance as a peer.
Multi-channel experience beyond pure DTC, with exposure to Amazon, wholesale, retail, or B2B lead generation highly valued.
Creative intuition and process: understand what makes performance creative work, push creative teams to iterate faster and smarter.
Cross-functional leadership: influence without authority, build trust with sales, finance, product, and ops.
Exceptional communication and presence: structure ambiguity, report crisply to executives, present confidently to a board.
Self-awareness and learning: know their gaps, seek feedback, get better fast.

Nice To Haves

Experience at a bootstrapped or profitability-focused company
Experience with furniture, consumer durables, or high-AOV considered purchases
Experience building inbound lead generation programs
Experience building MMM or incrementality infrastructure
A passion for furniture, productivity, ergonomics and the built environment

Responsibilities

Own the growth strategy and roadmap across DTC, Amazon and Retail.
Support wholesale and B2B with marketing and lead generation.
Accountability for revenue and marketing efficiency targets.
Lead budget allocation and channel mix decisions, balancing short-term efficiency with long-term brand and growth investments.
Scale the B2B inbound marketing engine (paid and organic lead generation, funnel optimization, partnership with sales).
Refine attribution and measurement infrastructure.
Drive creative testing velocity (dozens of experiments per quarter).
Pioneer new channels (TV, YouTube, OOH, LinkedIn, podcasts, direct mail) with disciplined test frameworks.
Partner with finance on forecasting, planning, and contribution margin management.
Build, develop, and retain a high-performing growth team.
Represent growth to leadership, the board, and cross-functional partners.