VP of Indy SMB Sales (Digital Marketing)

Ignite Visibility•Tampa, FL

11d•Remote

About The Position

The VP of Indy SMB Sales leads and scales the Indy sales organization, partnering with executive leadership and sales teams to drive new business and achieve revenue goals. This management- and training-focused role directly leads the team, coaches deals, manages performance, and works with Partnership and Network teams to coordinate lead flow and sales handoffs. The role requires extensive digital marketing knowledge across SEO, PPC, web design and development, content creation, social media marketing, and reputation management. The VP manages sales leaders and representatives, sets and monitors quotas and KPIs, maintains Salesforce pipeline accuracy and forecasting, provides executive performance updates, and builds the division’s sales training and onboarding program. The role also supports acquisition by joining pitches and co-closing SMB prospects with fewer than five locations, particularly in home services, home improvement, and healthcare. Additional responsibilities include lead-generation strategy, pipeline oversight, account expansion and retention, sales collateral updates, innovation sessions, and industry thought leadership. This is a full-time, exempt, remote position within the United States. The employee must have a dedicated professional remote workspace and be able to travel up to 20% for conferences, trade shows, networking events, and executive meetings.

Requirements

At least 8 years of direct sales and sales experience in digital marketing.
At least 3 years in a dedicated sales management or leadership role focused on coaching, training, and developing sales representatives.
Demonstrated experience leading sales team members to meet individual and team quotas through active co-pitching and deal coaching.
Proven ability to collaborate with business development, referral networks, and partnership teams on sales handoffs and lead allocation.
Deep working knowledge of earned media, including SEO, web design, content creation, and local search; paid media, including PPC, search, and paid social; and reputation management and analytics.
Familiarity with sales cycles, lead-generation needs, and customer challenges in home services, home improvement, and healthcare practices within the franchise space.
Proficiency with Salesforce, Basecamp, and Monday.com.
Knowledge of Google Analytics, Google Search Console, SEMrush, Keyword Planner, and SpyFu.
Proficiency in Microsoft Office, including Excel, Word, and PowerPoint, and Google Workspace, including Google Meet, Docs, and Sheets.
Strong sales leadership, coaching, team-building, accountability, and representative development skills.
Excellent oral and written communication skills, executive presence, and closing capability.
Strong negotiation, conflict-resolution, and customer-handling skills.
High degree of organization, accountability, and time management in a fast-paced environment.
Comfort building rapport, presenting solutions, and closing sales by phone and live video calls.
Dedicated, professional remote work environment.
Ability to travel up to 20% for industry conferences, trade shows, networking events, and executive meetings.

Responsibilities

Directly train, manage, and mentor sales leaders and the Indy sales team; conduct pitch reviews, call audits, and pipeline reviews.
Set, track, and deliver individual and team sales quotas, goals, and KPIs; identify performance gaps and implement corrective coaching or other actions.
Own Salesforce pipeline accuracy, forecasting, and dashboards for the Indy sales division, and provide data-driven updates and plans to executive leadership.
Build, implement, and refine sales training and onboarding covering pitch mechanics, objection handling, digital marketing discovery, and closing for SMB buyers.
Coordinate with Partnership and Network teams to manage lead flow, qualify inbound opportunities, and execute sales handoffs between divisions.
Conduct department meetings, establish team standards, and maintain current and future organizational plans for the Indy sales division.
Hold regular one-on-ones and performance evaluations with executives and direct reports to support career development and quota achievement.
Join key pitches and co-close new SMB prospects in home services, home improvement, and healthcare.
Coach the sales team on audits and tailored multi-channel digital marketing presentations over Google Meet; build and review proposals aligned to client KPIs and services.
Design lead-generation funnels, build consultative industry relationships, and partner with internal channels to maintain the sales pipeline.
Evaluate the SMB competitive landscape and align sales strategies, packaging, and training with digital marketing trends.
Oversee daily pipeline health, lead assignment, and account routing across the Indy sales team.
Partner with delivery and account leadership to identify expansion opportunities and upsell services to existing clients.
Monitor key accounts, resolve service and communication issues, and participate in retention calls.
Update service packages, pitch decks, contracts, and sales training materials twice per year.
Host an Innovation Friday every six months to test sales scripts, pitch strategies, and objection-handling tactics.
Host at least one annual industry webinar for SMB home services or healthcare leaders and contribute to an annual division survey or report.