VP of Growth

Branch

78d

About The Position

We're looking for a VP of Growth Marketing to own customer acquisition across all channels at Branch. This is an exciting opportunity to lead the growth function at an ambitious business with a proven ability to scale in all weather across a diverse set of channels, from performance marketing and lifecycle to wholesale, partnerships, brand and emerging channels.

Much about the role will feel similar to what a senior growth leader might have built already for any great consumer brand: getting hands dirty with exceptional rigor across the full roster of performance, organic and brand channels. But a lot will be different and fun: scaling our new brick and mortar program, pioneering paid lead generation at scale for our B2B business, helping our partnerships team identify impactful licensing and wholesale partners, and pioneering a suite of exciting new revenue streams.

The ideal candidate brings deep analytical marketing experience at a high-growth DTC or e-commerce company, with hands-on fluency in paid acquisition, attribution, and incrementality. While we expect fluent tactical insight, you're not just a channel manager: you operate naturally at the strategic level, building a roadmap and allocating budget across channels, partnering with finance on forecasting, and building teams that execute with speed and rigor.

In your first thirty days, you'll immerse yourself in our current program: auditing channel performance, reviewing attribution and incrementality infrastructure, and building relationships with cross-functional partners in sales, finance, product, and operations. You'll assess our DTC and Amazon programs, dig into our B2B lead gen motion, and understand the nuances of our wholesale and retail partnerships.

From there, you'll take ownership of our marketing budget and efficiency targets, identify the highest-leverage opportunities for improvement, and begin building your roadmap. You'll audit our creative testing velocity and measurement rigor, assess our B2B funnel (lead sources, CPL, SQL conversion, pipeline contribution), and evaluate our readiness for new channel expansion. By day ninety, you'll have a consumer growth strategy and roadmap, a plan to scale our B2B inbound program, and a test-and-learn framework for new channels.

Requirements

• 6-10+ years of growth marketing experience as both an IC and leader, with significant time at a high-growth DTC or ecommerce company or top-tier agency.
• Hands-on performance marketing depth: you've managed seven-figure monthly budgets on Meta or Google, and you can still get in the weeds when needed.
• Proven ability to build and run a growth team, with clear operating cadences, goal-setting rigor, and a track record of developing talent.
• Strong analytical rigor: you think in systems, design experiments, and understand attribution and incrementality at a deep level.
• Financial fluency: you understand contribution margin, MER, and more. You can partner with finance as a peer, not just a budget requestor.
• Multi-channel experience beyond pure DTC, with exposure to Amazon, wholesale, retail, or B2B lead generation highly valued.
• Creative intuition and process: you understand what makes performance creative work, but you can also push a creative team to iterate faster and smarter.
• Cross-functional leadership: you influence without authority, build trust with sales, finance, product, and ops, and get things done across the organization.
• Exceptional communication and presence: you can structure ambiguity, report crisply to executives, and present confidently to a board.
• Self-awareness and learning: you know your gaps, seek feedback, and get better fast.

Nice To Haves

• Experience at a bootstrapped or profitability-focused company
• Experience with furniture, consumer durables, or high-AOV considered purchases
• Experience building inbound lead generation programs
• Experience building MMM or incrementality infrastructure
• A passion for furniture, productivity, ergonomics and the built environment

Responsibilities

• Own the growth strategy and roadmap across DTC, Amazon and Retail, while supporting wholesale and B2B with marketing and lead generation, along with accountability for revenue and marketing efficiency targets
• Lead budget allocation and channel mix decisions, balancing short-term efficiency on a program and channel level with long-term brand and growth investments.
• Scale our B2B inbound marketing engine — paid and organic lead generation, funnel optimization, and tight partnership with sales to drive qualified pipeline.
• Refine our attribution and measurement infrastructure to make confident scale decisions on both performance and brand channels.
• Drive creative testing velocity — you'll oversee a program running dozens of experiments per quarter across concepts, formats, and messaging.
• Pioneer new channels — TV, YouTube, OOH, LinkedIn, podcasts, direct mail — with disciplined test frameworks and clear incrementality standards.
• Partner with finance on forecasting, planning, and contribution margin management — growth decisions here are P&L decisions.
• Build, develop, and retain a high-performing growth team, setting clear goals and operating cadences.
• Represent growth to leadership, the board, and cross-functional partners with crisp communication and sound judgment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed