VP of Growth

Abode Money•Austin, TX

2d•$140,000 - $175,000

About The Position

Abode Money is seeking a VP of Growth to lead their acquisition, lifecycle, and activation teams, including engineers and designers. The company utilizes AI to help homeowners save money on property taxes, insurance, mortgages, and more. Abode Money is unique in its ability to offer property tax savings across all 50 states, using this as a primary customer acquisition strategy. The role is a blend of product and growth responsibilities, requiring close collaboration with product engineers and the engineering team on product specifications, reviews, and roadmap decisions. The VP of Growth will also be hands-on with data to identify key areas for improvement within the customer funnel.

Requirements

Experience owning a growth number at a consumer business and achieving targets.
Proven ability to ship product to move a metric, including writing specs, participating in reviews, and collaborating with engineers on functionality.
Proficiency in SQL and analytics tools to answer questions independently.
Experience in consumer subscription, fintech, marketplace, or commerce industries, with a focus on customer acquisition and retention.
Desire to eventually run something of their own or prior experience doing so.
Ability to build and lead a team.

Nice To Haves

Ability to build (coding skills) is an enormous advantage.

Responsibilities

Own the number: New customers, CAC, payback, conversion, retention. Set targets and own the outcome.
Own the funnel: Manage the ad, landing page, signup, onboarding, lifecycle, and renewal decision processes.
Ship product: Drive product development with engineers and designers, influencing the company roadmap.
Find the next channel: Identify, budget, and test new customer acquisition channels.
Run a national calendar: Develop demand generation strategies that align with staggered appeal deadlines across 50 states.
Own the data layer: Ensure all steps are measured, develop defensible attribution models, and establish a weekly company-wide data read.
Build the team: Lead the existing pod, hire new team members, and determine in-house vs. outsourced functions.