VP Metrics & Growth

Guaranteed Rate•Chicago, IL

11h•Remote

About The Position

Rate Inc. is seeking a data-driven, results-oriented VP of Metrics and Growth to lead the Rate App's expansion and optimization in a fast-paced fintech environment. This is a high-impact leadership role for a growth leader who thrives on analytics, experimentation, and driving measurable business outcomes through rigorous metrics management and innovative growth strategies.

Requirements

7-10+ years of experience in growth, analytics, or product management roles within fast-paced fintech, consumer tech, or digital marketplace environments.
Proven track record of driving significant user growth and engagement metrics through data-driven strategies and growth hacking techniques.
Deep expertise in growth analytics including funnel optimization, cohort analysis, LTV modeling, attribution, and A/B testing methodologies.
Strong command of analytics tools and platforms including SQL, Google Analytics, Mixpanel, Amplitude, Tableau, or similar.
Experience building KPI frameworks from scratch and establishing metrics-driven cultures in high-growth environments.
Exceptional program management skills with ability to drive multiple complex initiatives simultaneously in a fast-paced environment.
Demonstrated success leading cross-functional teams and managing matrixed organizations without direct reporting relationships.
Strong stakeholder management capabilities with ability to influence senior executives and align diverse teams around common goals.
Experience operating in agile, high-velocity environments where priorities shift rapidly and execution speed is critical.
Track record of managing programs from conception through full-scale rollout with measurable business impact.
Strong technical fluency with ability to partner effectively with engineering and data science teams.
Deep understanding of mobile app ecosystems, user acquisition channels, and growth marketing tactics.
Financial services or fintech experience with understanding of regulatory constraints and compliance requirements.
Excellent analytical and problem-solving skills with ability to synthesize complex data into actionable insights.
Outstanding communication skills with ability to translate metrics and analytics into compelling business narratives.
Bachelor's degree required; MBA, MS in Analytics, or technical degree preferred.

Nice To Haves

Experience scaling mobile apps from early stage to millions of users with demonstrated growth metrics.
Background in mortgage, lending, or consumer financial services applications.
Expertise in growth tactics specific to financial services including trust-building, referral programs, and relationship-based acquisition.
Experience with product-led growth strategies and self-serve user journeys.
Track record of building and optimizing referral or viral growth loops.
Deep knowledge of app store optimization, mobile attribution, and in-app engagement tactics.
Experience with marketing automation, personalization engines, and lifecycle marketing platforms.
Prior consulting or investment experience with exposure to growth strategy frameworks.

Responsibilities

Design and implement a comprehensive KPI framework that tracks user acquisition, activation, engagement, retention, revenue, and referral metrics across the Rate App ecosystem.
Establish data infrastructure and reporting systems that provide real-time visibility into product performance, user behavior, and growth funnel metrics.
Define success metrics for all growth initiatives and ensure rigorous measurement and attribution across channels.
Build executive dashboards and reporting cadences that drive data-informed decision making at all levels of the organization.
Partner with Data Science and Analytics teams to develop predictive models and advanced analytics capabilities.
Lead growth hacking initiatives across paid acquisition, organic growth, viral loops, referral programs, and retention optimization.
Drive rapid experimentation through A/B testing, multivariate testing, and growth experiments to identify scalable acquisition and engagement strategies.
Optimize conversion funnels and eliminate friction points throughout the user journey from awareness through transaction completion.
Develop and execute channel-specific growth strategies including SEO, SEM, social media, content marketing, partnerships, and in-app growth levers.
Scale successful growth tactics from pilot to full deployment while maintaining rigorous ROI discipline.
Drive complex, high-velocity growth programs across Product, Engineering, Marketing, Sales, Operations, and Analytics teams in a fast-paced fintech environment.
Establish program governance structures, sprint cadences, and accountability frameworks that enable rapid execution without sacrificing quality.
Manage multiple concurrent initiatives with competing priorities and resource constraints, ensuring alignment and momentum across all workstreams.
Build strong relationships with stakeholders across the organization, translating growth metrics into business impact and securing buy-in for resource allocation.
Lead weekly growth reviews, monthly business reviews, and quarterly planning cycles that keep teams focused on the highest-impact opportunities.
Conduct deep-dive analyses to understand user behavior patterns, identify growth bottlenecks, and uncover optimization opportunities.
Build cohort analyses, lifetime value models, and churn prediction frameworks that inform product and marketing strategy.
Establish benchmarking against industry standards and competitive products to identify performance gaps and opportunities.
Implement attribution modeling to accurately measure the ROI of growth investments across channels.
Drive continuous improvement through systematic post-mortems, learnings documentation, and best practice sharing.

Benefits

Eligibility to participate in a company-sponsored 401(k)
Vacation benefits
Eligibility for medical, dental, vision, and prescription drug benefits
Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
Life insurance and death benefits
Critical care insurance
Personal accidental insurance
Commuter benefits
Pet insurance
Certain time off and leave of absence benefits
Well-being benefits (e.g., employee assistance program)
Other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources)